ZoomInfo is the leading go-to-market intelligence platform that empowers B2B sales, marketing, and recruiting teams to identify, connect with, and convert their ideal customers. With the industry’s largest database of over 260 million verified business contacts and 100 million company profiles, ZoomInfo provides the data foundation and AI-powered automation tools that modern revenue teams need to execute winning strategies at scale.
What Makes ZoomInfo Stand Out
ZoomInfo has evolved from a contact database into a comprehensive GTM execution engine. The platform combines three critical components: verified B2B data, real-time buying signals, and AI-powered automation through ZoomInfo Copilot. This integrated approach allows sellers to move from reactive prospecting to proactive, signal-driven engagement across the entire customer lifecycle.
The platform earned 150 #1 rankings on G2’s Spring 2025 reports, placing it in the top 0.01% of all vendors with over 8,500 five-star reviews. ZoomInfo Sales achieved a perfect 100% user satisfaction rating for Sales Intelligence, Account Data Management, and Lead Mining categories.
Core Platform Capabilities
Data Universe & Intelligence
ZoomInfo maintains the most comprehensive B2B database in the market, featuring 260 million verified contact profiles, 100 million company profiles, and 135 million verified phone numbers. The data is continuously refreshed by automated technology supplemented by 300+ dedicated researchers who proactively verify information and ensure compliance with GDPR, CCPA, and other privacy regulations.
Beyond static contact data, ZoomInfo delivers real-time buyer intent signals by analyzing behavioral patterns including website visits, content engagement, ad clicks, competitive review activity, and technology adoption signals. These insights help sellers identify accounts showing active buying interest and prioritize outreach timing.
ZoomInfo Copilot: AI-Powered Sales Agent
Introduced in 2024 and significantly expanded in 2025, ZoomInfo Copilot represents the platform’s AI transformation. Copilot acts as an always-on sales agent that handles time-consuming research, drafts personalized outreach, monitors account signals, updates CRM fields, and surfaces next-best actions.
The Spring 2025 Copilot updates deliver AI capabilities across the entire sales funnel:
- Automatic Account Tracking monitors engagement with accounts and contacts, surfacing relevant buying signals in an Activity-Based Account Feed without manual setup
- Expanded Account Intelligence pulls historical engagement, CRM data, and account insights to generate contextual emails for renewals, upsells, and relationship maintenance
- Native CRM Integration pushes key signals directly into Salesforce and HubSpot workflows while sellers work in their familiar environment
- Meeting Intelligence automatically generates professional participant summaries before meetings, helping sellers tailor approach and reference relevant expertise
- At-Risk Deal Alerts flag decision-makers who haven’t engaged within 30 days and identify single-threaded opportunities prone to stalling
- Source Transparency provides citations linking insights back to original meetings, emails, and data sources
In October 2025, ZoomInfo announced Copilot Workspace, a unified execution environment where AI agents continuously research accounts, generate follow-ups, monitor signals, draft outreach, and adapt strategies in real-time based on user interactions and market changes.
Key Features for Revenue Teams
Sales Intelligence & Prospecting
ZoomInfo’s advanced search and filtering capabilities allow sellers to build highly targeted lists using firmographic, technographic, and intent criteria. The platform identifies decision-makers and buying committees at target accounts, provides direct dial phone numbers and verified email addresses, and integrates seamlessly with sales engagement tools for multi-channel outreach.
Account-Based Strategies
For teams running ABM programs, ZoomInfo provides account-level buying signals, website visitor identification (de-anonymizing companies visiting your site), contact discovery within strategic accounts, and orchestration tools for coordinated campaigns across sales and marketing.
Conversation Intelligence
Chorus by ZoomInfo (included in higher-tier plans) captures and analyzes sales calls, providing coaching insights, identifying talk patterns, tracking competitor mentions, and automatically updating CRM records with call notes and action items.
Marketing Operations
Marketing teams use ZoomInfo for web form enrichment (converting partial submissions into complete records), lead scoring based on firmographic fit and intent, advertising audience targeting, and data hygiene to cleanse duplicate or outdated CRM records.
Pricing & Plans (2025)
ZoomInfo uses custom quote-based pricing with three primary tiers:
- Professional Plan: Starting at $14,995/year, includes 5,000 annual bulk credits, supports up to 3 users, additional users at $1,500 each
- Advanced Plan: $24,995/year, provides 10,000 annual bulk credits plus 1,000 monthly user credits, additional users at $2,500 each
- Elite Plan: $39,995/year, includes 10,000 annual bulk credits and 1,000 monthly credits per user, unlocks premium features like Copilot Workspace and advanced intent data
Pricing varies significantly based on user count, credit requirements, add-on modules (Conversation Intelligence, Marketing, etc.), and negotiated terms. Most businesses report annual costs between $25,000 and $100,000+ for mid-market and enterprise implementations. Contracts are typically annual with minimum commitments.
Who Should Use ZoomInfo
ZoomInfo is purpose-built for mid-market and enterprise B2B companies with dedicated sales and marketing teams. It’s ideal for organizations that:
- Need comprehensive prospecting data beyond LinkedIn and manual research
- Run structured outbound sales or ABM programs at scale
- Want to leverage intent data and buying signals for prioritization
- Require deep CRM integrations and sales automation workflows
- Have budget for premium tooling ($15K+ annually)
Not recommended for:
- Small businesses or startups with limited budgets (under $15K/year)
- Solopreneurs or individual contributors (too expensive and feature-rich)
- Companies targeting consumer markets or SMB customers
- Teams primarily focused on markets outside North America (data coverage gaps)
Implementation & Integration
ZoomInfo integrates natively with major CRM platforms (Salesforce, HubSpot, Microsoft Dynamics), sales engagement tools (Outreach, SalesLoft, Salesloft Cadence), marketing automation platforms (Marketo, Pardot, Eloqua), and business intelligence tools. The Chrome extension allows sellers to access data and insights directly from LinkedIn, company websites, and CRM interfaces.
Implementation typically includes onboarding sessions, data integration setup, user training, and ongoing support from a dedicated customer success manager for higher-tier plans.
Data Accuracy & Compliance
ZoomInfo maintains data accuracy through a combination of automated contributory network technology (collecting business card exchanges and email signatures at scale), web crawling, partnerships with data providers, and manual verification by in-house researchers. The company claims industry-leading accuracy rates, though users report occasional outdated contacts—a challenge across all B2B data providers.
The platform is compliant with GDPR, CCPA, and CAN-SPAM regulations, offering opt-out mechanisms and privacy controls for contacts who wish to be removed from the database.
Considerations & Trade-Offs
While ZoomInfo delivers unmatched data coverage and feature depth, prospective buyers should weigh several factors:
Pricing & Contracts: ZoomInfo’s premium positioning means it’s accessible primarily to well-funded teams. Annual contracts lock buyers in, and users commonly report 10-30% price increases at renewal. Hidden overages when exceeding credit limits can drive costs higher than initial quotes.
Data Quality: While generally strong, accuracy can vary by geography (weaker outside the U.S.) and industry. Some users report 10-20% bounce rates on email addresses or outdated job titles, particularly for contacts at smaller companies or in rapidly changing industries.
Platform Complexity: ZoomInfo’s extensive feature set requires training and change management. Smaller teams may find simpler alternatives (Apollo.io, Lusha, LeadIQ) more approachable and cost-effective.
Sales Process: The company requires sales consultations to receive pricing, which can be time-consuming for teams wanting quick evaluation.
Alternatives to Consider
For teams evaluating ZoomInfo, common alternatives include:
- Apollo.io: More affordable with freemium model, solid data and engagement tools, better for SMB and mid-market
- Lusha: Focused on individual contributor prospecting, simple Chrome extension, lower price point
- Cognism: Strong GDPR compliance and European data coverage, comparable features at slightly lower cost
- 6sense: Competes on intent data and ABM orchestration, similar enterprise pricing
- LinkedIn Sales Navigator: Narrower data set but high accuracy, better for relationship-based selling
Bottom Line
ZoomInfo remains the gold standard for enterprise B2B go-to-market intelligence, combining the largest verified contact database, sophisticated intent signals, and cutting-edge AI automation through Copilot. For mid-market and large sales organizations with budget and commitment to structured outbound or ABM strategies, ZoomInfo delivers unmatched capabilities that can significantly accelerate pipeline generation and deal velocity.
However, the premium pricing, contract rigidity, and platform complexity make it a poor fit for small businesses, startups, or teams with limited budgets. For these segments, more accessible alternatives offer 80% of the value at a fraction of the cost.
If your organization has the resources to implement ZoomInfo properly and the volume of prospecting activity to justify the investment, it’s among the most powerful sales enablement platforms available in 2025.
Key Features
- 260M+ Verified Business Contacts
- 100M+ Company Profiles
- ZoomInfo Copilot AI Agent
- Real-Time Buyer Intent Signals
- Conversation Intelligence
- CRM Lead Enrichment
- Website Visitor Tracking
- Automated Account Tracking
- AI-Powered Email Generation
- Meeting Intelligence & Summaries
- At-Risk Deal Alerts
- Sales Automation Workflows
- Predictive Lead Scoring
- Digital Advertising Integration
- Multi-Channel Engagement