Wiza is a B2B sales prospecting platform that transforms LinkedIn Sales Navigator searches into verified contact lists ready for outreach. By actively checking live data sources in real-time rather than relying on static databases, Wiza addresses a critical pain point: legacy B2B databases contain outdated information, while newer sources lack affordable export capabilities that force sales teams into manual data entry.
What Makes Wiza Different
Unlike traditional contact databases that store stale information, Wiza performs real-time verification as you request contact data. This approach delivers an 86% email match rate with 97% accuracy, significantly higher than many competitors. The platform only charges for successfully verified contact information—risky or undeliverable data doesn’t consume credits.
Trusted by over 50,000 sales and recruiting professionals, Wiza has earned a 4.6/5 rating on G2 based on 709 reviews and 4.8/5 on the Chrome Web Store. Users consistently praise the platform’s accuracy and time-saving automation capabilities.
Core Features and Capabilities
LinkedIn Integration and Bulk Prospecting
Wiza’s Chrome extension integrates directly with LinkedIn Sales Navigator, allowing users to extract up to 2,500 contacts at once from any search. The seamless transition between LinkedIn filtering and Wiza’s export functionality creates an efficient prospecting workflow that eliminates manual copy-paste work.
Comprehensive Data Points
Each contact record includes over 30 data points: name, company, title, location, work email, personal email, mobile number, direct dial, and 21 firmographics. With access to over 500 million phone numbers including direct dials and mobile numbers, sales teams can reach prospects through multiple channels.
Real-Time Verification
Wiza performs live SMTP verification to ensure email accuracy before delivery. This real-time approach prevents bounce rates from tanking sender reputation and wasting outreach efforts on dead-end contacts.
Job Change Monitoring
The Monitor feature tracks employment changes, alerting sales teams when prospects switch companies—a prime opportunity for re-engagement during transition periods when buying decisions are often reconsidered.
Integrations and Workflow
Wiza connects directly with major CRMs including Salesforce, HubSpot, Pipedrive, and Outreach. Through Zapier integration, the platform connects with 6,000+ additional tools, fitting into virtually any sales tech stack.
For custom implementations, Wiza provides API access for real-time data calls, enabling automated prospecting workflows that trigger based on specific business logic or events.
Use Cases Across GTM Functions
Sales Teams: Find validated prospect information to build pipeline faster without manual research time. The high accuracy rate ensures outreach efforts focus on deliverable contacts.
Recruiting: Source candidate contact details from LinkedIn profiles to accelerate hiring pipelines with direct outreach to passive candidates.
Marketing: Build targeted custom audiences for ABM campaigns using verified contact data and firmographic filters.
Sales Operations: Monitor job changes across target accounts to identify warm re-engagement opportunities when decision-makers move to new organizations.
Pricing Structure
Wiza uses a credit-based model starting at $0.15 per contact with several plan tiers:
- Free Plan ($0/month): 20 email credits and 5 phone credits monthly
- Micro Plan ($30/month): Designed for small or occasional users
- Starter Plan ($50/month): 100 emails and 100 phone numbers monthly with CRM integration
- Email Plan ($83-99/month): Unlimited emails, $0.35 per phone number, 10,000 exports monthly
- Email + Phone Plan ($166-199/month): 500 emails and phone numbers monthly
- Unlimited Plan ($399/month): Up to 3 users with unlimited email and phone credits
Annual billing provides discounts compared to monthly plans. Credits do not roll over—unused credits expire at the end of each billing period, so rightsizing the plan to actual usage is important for cost efficiency.
Considerations and Limitations
While Wiza excels for US-based prospecting, users report significantly lower hit rates for non-US contacts, particularly in Southeast and East Asia. International go-to-market teams should test data coverage in their target regions before committing to larger plans.
The monthly credit expiration policy means unused credits don’t carry forward, which can lead to waste if prospecting volume fluctuates. Some users also report challenges with automatic renewals and customer service responsiveness around billing issues.
For teams requiring consistently high data match rates across global markets, Wiza works best as part of a multi-tool prospecting stack rather than the sole data source.
Bottom Line
Wiza solves a specific problem exceptionally well: turning LinkedIn Sales Navigator searches into verified, CRM-ready contact lists without manual work. The real-time verification model, pay-per-verified-contact pricing, and high accuracy rates make it particularly valuable for outbound sales teams focused on US markets.
The platform’s intuitive interface, strong LinkedIn integration, and responsive support create a smooth user experience that saves hours of prospecting time. For teams that can work within its credit structure and geographic strengths, Wiza delivers reliable contact data that directly improves outreach efficiency and response rates.
Key Features
- Real-time email verification
- LinkedIn Sales Navigator integration
- Bulk contact extraction (up to 2,500)
- Mobile and direct dial numbers
- Chrome extension
- CRM integration (Salesforce, HubSpot, Pipedrive)
- API access
- 30+ data points and firmographics
- Job change monitoring
- SMTP verification
- Pay-per-verified-contact model
- Zapier integration