SuperSend

SuperSend is an all-in-one outbound platform built specifically for GTM teams who need to scale cold outreach across multiple channels. Unlike traditional email sequencers, SuperSend positions itself as a complete “outbound engine” that handles not just campaign execution, but the entire infrastructure layer—from domain provisioning and inbox warmup to deliverability monitoring and sender reputation management.

What is SuperSend?

SuperSend enables revenue teams to upload a contact list, build one coordinated sequence, and execute outreach across email, LinkedIn, and Twitter simultaneously. The platform combines multi-channel automation with managed infrastructure, making it particularly attractive for teams sending thousands of emails per day who need enterprise-grade reliability and deliverability.

Rather than forcing teams to juggle separate tools for each channel, SuperSend consolidates the entire outbound workflow into a single interface—from campaign creation and personalization to reply management and performance analytics.

Key Features

Multi-Channel Orchestration

SuperSend’s core differentiator is its ability to orchestrate campaigns across email, LinkedIn, and Twitter in coordinated sequences. You can design complex workflows where a prospect receives an email, then a LinkedIn connection request, followed by a Twitter mention—all triggered automatically based on engagement or time delays.

This multi-touch approach significantly increases reply rates compared to email-only outreach, as prospects see your message across multiple touchpoints in their daily workflow.

Managed Infrastructure & Deliverability

Unlike DIY tools where you’re responsible for setting up domains, configuring inboxes, and monitoring sender reputation, SuperSend provides fully managed infrastructure:

• Automated Inbox Warmup: Every inbox is automatically warmed up to build sender reputation before sending cold emails
• Smart Rotation: Intelligent inbox rotation spreads volume across multiple sending addresses to protect reputation
• Daily Caps & Throttling: Automatic pacing controls prevent triggering spam filters
• Proactive Monitoring: 99.9% uptime guarantee with continuous deliverability tracking
• Domain Management: For enterprise customers, SuperSend manages active and reserve domain pools

This infrastructure layer is especially valuable for teams scaling to thousands of daily sends, where deliverability management becomes a full-time job without the right tooling.

Super Inbox - Unified Reply Management

The Super Inbox consolidates all replies from email and LinkedIn into a single interface, eliminating the need to check multiple inboxes or social media accounts. This centralized view helps SDRs respond faster and ensures no replies fall through the cracks.

Advanced Personalization

SuperSend supports sophisticated personalization through:

• Dynamic Variables: Inject custom fields like company name, industry, or pain points
• Liquid Syntax: Use conditional logic to tailor messages based on prospect attributes
• Spintax: Automatically rotate phrases to create unique variations at scale
• Custom Variables: Define and populate your own data fields beyond standard contact info

This level of personalization helps messages feel one-to-one even when sending at high volume.

Campaign Analytics

Track performance with granular analytics that show what’s actually driving replies:

• Step-level insights reveal which touches in your sequence perform best
• Sender-level metrics identify your top performers
• Cross-channel attribution shows which channel combinations work best
• A/B testing capabilities for continuous optimization

Pricing & Plans

SuperSend uses custom pricing based on volume and needs, with three main tiers:

Launch - For teams beginning cold outbound, supporting up to ~750 emails/day with managed infrastructure, white-glove onboarding, and deliverability monitoring.

Growth - For scaling teams sending thousands of emails/day, with higher volume capacity and proactive deliverability management.

Enterprise - For massive-scale operations sending 20K–50K+ emails/day, including dedicated infrastructure, active and reserve domain pools, and continuous monitoring.

All plans include multi-channel sequencing, Super Inbox, automated warmup, API access, and a dedicated account manager. Specific pricing requires booking a demo.

Who Should Use SuperSend?

SuperSend is best suited for:

• Growth-stage B2B companies scaling outbound from hundreds to thousands of daily touches
• Revenue teams needing multi-channel coordination across email, LinkedIn, and Twitter
• M&A advisory firms running high-volume deal sourcing campaigns
• Recruiting and staffing agencies reaching out to passive candidates at scale
• Enterprise sales teams requiring managed infrastructure and 99.9% uptime

The platform may be overkill for solopreneurs or small teams sending less than 500 emails per day, who might find better value in simpler, lower-cost alternatives.

Integration Ecosystem

SuperSend integrates with the tools GTM teams already use:

• CRMs: Native syncs with HubSpot and Pipedrive, plus API access for custom systems
• Automation: Zapier and Make support for connecting hundreds of apps
• Communication: Slack integration for notifications and alerts
• Webhooks & API: Flexible developer access for building custom workflows

The SuperSend API enables teams to trigger sequences programmatically, sync contact data bidirectionally, and build custom reporting dashboards.

Deliverability-First Philosophy

SuperSend’s architecture is built around protecting sender reputation and maximizing inbox placement. Every feature—from inbox rotation to smart throttling to automatic warmup—is designed to keep your emails out of spam folders.

For teams where cold email is a primary revenue channel, this deliverability-first approach can mean the difference between 10% and 50% open rates. The platform handles the technical complexity so your team can focus on messaging and strategy rather than infrastructure troubleshooting.

SuperSend vs Competitors

Compared to tools like Instantly, Lemlist, or Smartlead:

• More infrastructure management: SuperSend handles provisioning, warmup, and monitoring
• True multi-channel: Native LinkedIn and Twitter, not just email with bolted-on features
• Higher touch support: Dedicated account managers vs self-service models
• Enterprise focus: Built for teams sending 1,000+ emails/day vs hobbyist senders

The tradeoff is less pricing transparency and likely higher costs than DIY alternatives.

Bottom Line

SuperSend is a robust outbound platform for revenue teams who need enterprise-grade infrastructure, multi-channel orchestration, and managed deliverability. If you’re scaling cold outreach beyond a few hundred emails per day and want to consolidate email, LinkedIn, and Twitter into a single workflow, SuperSend delivers the tooling and support to do it reliably.

However, the custom pricing model and managed infrastructure focus make it less suitable for budget-conscious small teams or those who prefer to manage their own technical setup. For those use cases, simpler alternatives like Instantly or Lemlist may offer better value.

SuperSend’s sweet spot is growth-stage B2B companies and enterprise sales teams who treat outbound as a core growth engine and need a platform that can scale with them from thousands to tens of thousands of daily touches—without compromising deliverability or sender reputation.

Key Features

• Multi-Channel Sequences (Email, LinkedIn, Twitter)
• Campaign Analytics & Performance Tracking
• Personalized Messaging with Dynamic Variables
• Automated Email Warmup
• Inbox Rotation & Throttling
• Super Inbox (Unified Reply Management)
• Email Validation
• API Access & Webhooks
• CRM Integrations (HubSpot, Pipedrive)
• Zapier & Make Integrations
• Slack Integration
• Managed Sending Infrastructure
• Deliverability Monitoring
• Step-Level Analytics
• Cross-Channel Performance Insights
• Liquid Syntax & Spintax Support
• Global Blacklists
• Multi-Team Workspaces
• Dedicated Account Manager
• White-Glove Onboarding