Snov.io is a comprehensive sales automation platform trusted by over 185,000 companies across 180 countries, serving more than 3 million users worldwide. The platform unifies lead generation, email verification, cold email outreach, LinkedIn automation, email warmup, and CRM capabilities into a single solution designed to streamline B2B sales workflows.
What is Snov.io?
Snov.io positions itself as an end-to-end sales acceleration tool that helps businesses discover prospects, verify contact information, reach primary inboxes, and manage leads through automated sequences. The platform eliminates the need for multiple disparate tools by combining prospecting, verification, and outreach automation in one unified workspace with unlimited mailboxes and email warmup capabilities.
Notable clients include Google, Salesforce, Dropbox, Payoneer, and Zendesk. Customer case studies cite results such as 40% more leads, 3x ROI increases, 110% revenue growth, and 80% response rates.
Key Features
Email Finding & Verification
Snov.io’s email finder delivers 98% accuracy for discovering professional email addresses using domain names, company details, or individual profiles. The verification tool includes graylisting bypass technology to ensure valid contact data before outreach campaigns begin. Browser extensions for LinkedIn and general websites enable real-time lead capture during prospecting sessions.
Cold Email Automation
The platform supports unlimited cold email sequences with unlimited sender accounts and follow-ups. Users can create personalized drip campaigns with automated triggers, schedule messages, and rotate between multiple mailboxes to maintain deliverability. An AI email writer assists with content generation and offers A/B testing capabilities on higher-tier plans.
Email Warmup & Deliverability
Unlimited email warmup slots (on Pro plans and above) help maintain sender reputation and inbox placement. The deliverability toolkit includes monitoring, testing, and optimization features to maximize campaign performance and avoid spam filters.
LinkedIn Automation
Released in August 2025, Snov.io’s LinkedIn automation adapts campaigns based on connection levels—messaging 1st-degree contacts directly, sending invitations to 2nd-degree connections, and rerouting 3rd-degree leads through alternative channels. Personalized sequences can combine LinkedIn outreach with email follow-ups.
Sales CRM & Pipeline Management
The integrated CRM includes Google Calendar sync, deal analytics, unlimited storage on higher tiers, and contact management. Teams can track prospect interactions, manage pipelines, and coordinate outreach efforts without per-seat pricing limitations.
Integrations & API
Snov.io connects with over 5,000 tools and applications through native integrations and API access. Recent updates include carbon copy and blind copy fields for looping stakeholders into outbound emails (released July 2025).
Pricing
Snov.io offers four main pricing tiers with monthly and annual billing options (annual billing provides 25% discount):
Trial (Free): 50 credits, 100 recipients per month, 1 warmup slot, limited features
Starter ($39/month): 1,000 credits, 5,000 recipients, 3 warmup slots, unlimited emails, core prospecting and campaign tools
Pro ($99/month): 5,000 credits, 25,000 recipients, unlimited warmup slots, unlimited emails, unlimited team seats, full feature set with advanced analytics
Custom Ultra: 200,000+ credits, 400,000+ recipients, unlimited warmup, team seats, storage, credit rollover, priority support—custom pricing through sales
Add-on: LinkedIn Automation costs $69/month per slot (with 10% annual billing discount)
Credits are consumed for email finding and verification tasks. The platform becomes more expensive at scale for high-volume prospecting needs.
Use Cases
Snov.io is particularly well-suited for:
- B2B sales teams conducting cold outreach at scale with unified tooling
- SMBs and startups seeking affordable all-in-one prospecting solutions without per-seat fees
- Lead generation agencies managing multiple client campaigns with mailbox rotation
- SDR teams combining LinkedIn and email outreach in coordinated sequences
- Sales ops teams maintaining deliverability through automated warmup
The platform is less ideal for teams requiring extensive LinkedIn prospecting (email finder doesn’t work on LinkedIn profiles) or those needing deep integration with existing sales stacks beyond Snov.io’s native connections.
User Experience
Users consistently praise Snov.io’s intuitive interface and minimal learning curve. The step-by-step campaign builder provides clear guidance for setting up drip sequences, and the AI email writer streamlines content creation. Customer support is frequently highlighted as responsive, helpful, and professional.
However, some workflow inefficiencies exist: adding prospects to lists doesn’t automatically capture company details, requiring manual steps for each contact. Users cannot schedule individual 1:1 emails—only full campaigns—which limits flexibility for personalized outreach timing.
Limitations & Considerations
While Snov.io offers comprehensive functionality, several limitations merit consideration:
- Database coverage is more limited than competitors like Apollo or ZoomInfo
- Email finder doesn’t work on LinkedIn profiles, requiring workarounds
- Cannot send emails to unverified addresses, restricting campaign reach
- A/B testing requires Pro plans or higher
- Slow email enrichment can impact workflow speed
- Limited reporting depth for campaign performance analysis
- No refund policy creates financial risk for dissatisfied users
- Potential deliverability issues reported by some users
Integration with Pipedrive has been noted to add contacts even when no email address is found, with no option to prevent this behavior.
Ratings & Reviews
Snov.io maintains strong ratings across review platforms:
- G2: 4.6/5 stars (394+ reviews)
- Capterra: 4.6/5 stars (209+ reviews)
- Trustpilot: 4.7/5 stars
Of reviewers commenting on pricing and value, 90% mention it positively. Users consistently highlight the platform’s effectiveness for B2B sales automation, particularly in lead generation and cold outreach, while noting occasional data accuracy issues and workflow inefficiencies.
Bottom Line
Snov.io delivers a compelling all-in-one solution for B2B sales teams seeking to consolidate prospecting, verification, and outreach tools into a single platform. The combination of unlimited mailboxes, warmup capabilities, and no per-seat pricing makes it particularly attractive for small to medium businesses focused on cold email at scale.
The platform excels in user experience, customer support, and affordability for starter plans. However, teams requiring extensive LinkedIn prospecting, advanced reporting, or working at very high volumes should carefully evaluate credit costs and database limitations before committing. The lack of a refund policy underscores the importance of thorough testing through the free tier before upgrading.
For organizations prioritizing ease of use, unified workflows, and cost-effective scaling without per-seat fees, Snov.io offers a strong value proposition in the crowded sales automation landscape.
Key Features
- Email finder with 98% accuracy
- Email verifier with graylisting bypass
- Cold email sequences with unlimited sender accounts
- Email warmup & deliverability toolkit
- LinkedIn automation with personalized sequences
- Sales CRM with Google Calendar sync
- Drip campaigns with unlimited follow-ups
- AI email writer with A/B testing
- Browser extensions for LinkedIn & web
- Tracking & analytics dashboard
- API & integrations (5,000+ tools)
- ICP targeting & company profile search