Sequence-r is a B2B email outreach platform built by a lead generation agency for sales professionals who need effective cold outreach without the complexity and overhead of bloated enterprise software. The platform was created to fill a market gap for straightforward email sequencing tools that enable busy sales teams to generate leads through simple, automated follow-up sequences.
Core Platform Capabilities
Sequence-r streamlines the cold email workflow into three essential steps: connect your sending email addresses, upload your contact lists, and create email templates that deploy automatically according to your configured sequences. The platform eliminates unnecessary complexity, allowing users to launch outreach campaigns quickly without extensive training or technical expertise.
The cloud-based software automates the entire cold outreach process, from initial contact through multiple follow-ups, while tracking campaign performance through integrated analytics. Users can manage multiple projects simultaneously, collaborate with team members through shared access, and monitor deliverability metrics in real-time.
Email Warmup & Deliverability
One of Sequence-r’s standout features is its free email warmup tool, which builds sender reputation automatically to ensure your emails land in the inbox rather than spam folders. The warmup system operates continuously in the background, gradually increasing sending volume and generating positive engagement signals with real human accounts.
The warmup functionality is customizable, allowing you to control email volume, reply patterns, and engagement timing for each connected inbox. You can activate warmup for individual email addresses and monitor daily performance metrics directly within the platform. This proactive approach to deliverability protection helps maintain high inbox placement rates throughout your campaigns.
Pricing & Plan Structure
Sequence-r offers five pricing tiers designed to accommodate businesses of all sizes, from solo consultants testing cold outreach to large lead generation agencies running high-volume campaigns:
Free Forever Plan - Includes 1 sender, 1 live project, 400 emails per month, 100 active records, and unlimited team members. Perfect for individuals testing cold outreach or running small-scale campaigns without time limits or credit card requirements.
Individual Plan (£13/month) - Supports 1 sender, 3 live projects, 4,000 emails per month, and 1,000 active records. Ideal for freelancers and solo sales professionals starting to scale their outreach efforts.
Basic Plan (£45/month) - Includes up to 5 sending addresses, 10 live projects, 20,000 emails monthly, and 10,000 active records. Designed for small sales teams managing multiple campaigns across different sender accounts.
Standard Plan (£119/month) - Provides up to 20 sending addresses, 50 live projects, 60,000 monthly emails, and 40,000 active records. Built for growing companies with dedicated outbound teams running concurrent campaigns.
Pro Plan (£199/month) - Features up to 50 sending addresses, 100 live projects, 150,000 emails per month, and 70,000 active records. Tailored for lead generation agencies and enterprise sales organizations with high-volume outreach requirements.
All paid plans include 14-day free trials, allowing you to test the platform’s capabilities before committing. The flexible pricing structure ensures you only pay for the features and capacity you actually need.
Target Audience & Use Cases
Sequence-r is purpose-built for B2B sales professionals, lead generation agencies, and small to medium-sized business development teams who prioritize simplicity and effectiveness over feature bloat. The platform works particularly well for:
- Sales consultants managing outreach for multiple clients
- Micro companies launching their first cold email campaigns
- Lead generation agencies running high-volume prospecting efforts
- Business development representatives focused on consistent follow-up
- Startups building predictable pipelines through systematic outreach
The platform’s straightforward design makes it accessible to users without technical backgrounds, while still providing the automation and deliverability features required for successful cold email campaigns.
Comparison to Alternatives
Unlike all-in-one platforms such as Instantly and Smartlead, Sequence-r focuses exclusively on email sequencing and warmup without trying to be a complete sales engagement platform. This targeted approach means you won’t find built-in lead databases, email verification tools, or multichannel outreach capabilities—but you also won’t pay for features you may not need.
Where Smartlead offers advanced conditional logic and AI-powered personalization, and Instantly provides a massive lead database with over 160 million contacts, Sequence-r delivers the core email sequencing functionality without the complexity or premium pricing. This makes it an attractive option for teams that already have lead sources and prefer simple, reliable automation over advanced features.
Getting Started
The onboarding process is designed for speed and simplicity. New users can connect their first sender email address, add contacts to their first project, and create their initial email templates in under 10 minutes. The platform guides you through enabling email warmup before launching campaigns, ensuring your sender reputation is protected from day one.
With its free forever plan, unlimited team collaboration, and straightforward interface, Sequence-r removes the typical barriers to entry for cold email outreach, making it accessible to businesses at any stage of growth.
Key Features
- Automated Email Sequences
- Free Email Warmup Tool
- Multi-Project Management
- Team Collaboration
- Campaign Analytics & Tracking
- Customizable Email Templates
- Multiple Sender Accounts
- Free Forever Plan
- 14-Day Trial on Paid Plans