SalesLoft is a comprehensive revenue workflow platform designed for enterprise and mid-market B2B sales teams looking to automate engagement, optimize seller performance, and drive predictable revenue growth. The platform combines sales engagement, conversation intelligence, and AI-powered forecasting into a unified solution that helps teams manage the entire customer lifecycle from prospecting to close.
What is SalesLoft?
SalesLoft positions itself as more than just a sales engagement tool—it’s a complete revenue orchestration platform that helps sales organizations engage buyers effectively, generate qualified pipeline, and close deals with greater predictability. The platform serves as the central hub for sales activities, integrating with CRM systems to provide seamless workflow automation and deep performance insights.
Key Features
Cadence Automation
SalesLoft’s signature cadence feature enables sales teams to build multi-channel prospecting workflows that combine email, phone calls, social touches, and custom tasks. Cadences can be personalized at scale with dynamic fields and A/B testing capabilities to optimize engagement rates across your entire sales motion.
Conversation Intelligence
The Conversations feature records, transcribes, and analyzes sales calls in real-time, surfacing key moments, tracking talk-to-listen ratios, and identifying successful messaging patterns. Sales leaders use these insights to coach reps, refine pitch strategies, and ensure consistent messaging across the team.
Revenue Forecasting
Available in the Premier plan, SalesLoft’s Forecast tool uses AI to analyze pipeline health, identify at-risk deals, and predict revenue outcomes based on historical performance data. The visual rollups and weekly trend tracking help sales leaders make proactive adjustments to hit their numbers.
Deal Management
The Deals feature provides pipeline visibility with predictive analytics that score opportunities based on engagement signals, helping reps prioritize accounts most likely to convert. Integration with CRM data ensures deal records stay synchronized without manual updates.
CRM Integration
SalesLoft offers bi-directional sync with Salesforce, Microsoft Dynamics, and other major CRM platforms, automatically logging activities, updating records, and ensuring data consistency across systems. This eliminates duplicate data entry and gives leaders complete visibility into seller activity.
Analytics & Reporting
Real-time dashboards track key metrics like email open rates, call connection rates, meeting bookings, and pipeline generation. Customizable reports help managers identify top performers, spot trends, and make data-driven decisions about sales strategy.
Team Coaching Tools
Built-in coaching features allow managers to review recorded calls, leave feedback, share best practices, and track skill development over time. Collaborative tools like shared templates and call notes help teams learn from each other and maintain consistent quality.
Pricing
SalesLoft does not publish pricing on its website and requires prospective customers to contact sales for custom quotes. Based on third-party reporting, the platform offers three tiers:
- Essentials: Entry-level plan with core sales engagement features
- Advanced: Includes cadence automation, conversation intelligence, and deal management (estimated ~$1,000+ per user annually)
- Premier: Adds AI-powered forecasting and advanced revenue analytics
All plans require annual contracts with a minimum of 3 users. The built-in dialer functionality may require an additional add-on fee (approximately $200 per user annually). Enterprise pricing for 100+ users typically ranges from $130,000-$180,000 annually depending on negotiated discounts.
Who Should Use SalesLoft?
SalesLoft is best suited for:
- Enterprise sales teams (50+ reps) running complex, multi-touch outbound motions
- Mid-market B2B companies with annual budgets of $100,000+ for sales technology
- Sales organizations prioritizing conversation intelligence and coaching
- Revenue leaders who need AI-powered forecasting and pipeline analytics
- Teams already using Salesforce or other major CRM platforms
The platform is not ideal for startups, small businesses, or teams with limited budgets, as the high cost and annual commitment make it inaccessible for organizations with fewer than 20 sales reps or those seeking month-to-month flexibility.
Pros and Cons
Pros
- Comprehensive feature set covering the entire sales workflow from prospecting to forecasting
- Best-in-class conversation intelligence with actionable coaching insights
- Powerful cadence automation that supports true multi-channel engagement
- Deep CRM integrations that eliminate manual data entry
- Strong analytics capabilities with customizable dashboards
- AI-driven features for smart replies, deal scoring, and revenue forecasting
- Responsive customer support and straightforward administration
Cons
- Expensive pricing structure that excludes small to mid-size businesses
- No free trial or freemium option to test the platform before committing
- Steep learning curve with feature complexity that can overwhelm new users
- Mandatory annual contracts with no month-to-month options
- No built-in email warm-up, increasing spam risk for cold outreach
- Limited LinkedIn automation compared to specialized social selling tools
- Occasional platform glitches and performance issues reported by users
Alternatives to SalesLoft
If SalesLoft’s pricing is too high or its feature set is more than you need, consider these alternatives:
- Outreach: Direct competitor with similar features and enterprise focus
- Apollo.io: More affordable all-in-one platform with built-in lead database
- Instantly: Budget-friendly email-focused solution with unlimited sending
- SmartLead: Cost-effective alternative with strong deliverability features
- Reply.io: Mid-market option with good automation at a lower price point
Final Verdict
SalesLoft is a powerful, enterprise-grade revenue workflow platform that delivers exceptional value for large B2B sales organizations willing to invest in comprehensive sales technology. Its combination of engagement automation, conversation intelligence, and predictive analytics makes it one of the most feature-rich platforms in the sales engagement category.
However, the high cost, annual commitment, and steep learning curve make SalesLoft a poor fit for startups, small businesses, or teams looking for simple, affordable outbound tools. Organizations considering SalesLoft should ensure they have the budget, team size, and technical maturity to fully leverage its advanced capabilities.
For enterprise teams running complex sales motions who need deep CRM integration, sophisticated coaching tools, and AI-powered forecasting, SalesLoft remains one of the top choices in the market—but smaller teams should explore more accessible alternatives before committing to this premium platform.
Key Features
- Multi-channel cadence automation
- AI-powered conversation intelligence
- Revenue forecasting with predictive analytics
- Call recording and transcription
- Email tracking and templates
- Deal pipeline management
- CRM sync (Salesforce, Dynamics)
- Real-time analytics and reporting
- Team coaching and performance tools
- Account research automation
- Smart reply recommendations
- LinkedIn Sales Navigator integration