Muraena is an AI-powered B2B lead generation platform that streamlines prospect discovery for startups, small sales teams, and individual SDRs. Positioned as a cost-effective alternative to enterprise solutions like ZoomInfo, Muraena leverages artificial intelligence to identify high-priority sales leads without the complexity and expense of traditional lead sourcing systems.
AI-Driven Lead Generation for Modern Sales Teams
At the core of Muraena’s offering is its AI-powered targeting engine. Sales teams simply describe their Ideal Customer Profile (ICP) in plain English, and the platform’s AI identifies matching prospects from a comprehensive database of 180M+ professionals, 30M companies, 280M emails, and 25M phone numbers. This approach eliminates hours of manual prospecting work and delivers targeted lead lists in minutes.
Advanced Data Intelligence for Smarter Outreach
Muraena distinguishes itself with unique data intelligence capabilities designed to improve targeting precision and outreach relevance:
Buyer Intent Signals track 7,500+ topics across 250 categories, helping sales teams identify companies actively researching solutions and showing purchase readiness signals. This real-time intelligence enables teams to prioritize prospects with the highest conversion potential.
Technographic Profiling reveals the technology stack used by target companies, enabling highly personalized outreach that references specific tools and pain points. This data proves particularly valuable for SaaS companies selling integrations or replacement solutions.
Funding Insights provide visibility into investment rounds and financial capacity, helping teams prioritize prospects with the budget and growth trajectory to make purchasing decisions.
Flexible Pricing Built for Growing Teams
Muraena offers transparent, scalable pricing designed to accommodate teams at every stage:
The Free Plan provides 50 email credits monthly with full access to technographics data, buyer intent insights, unlimited AI search, and export capabilities—no credit card required. This makes it ideal for individual SDRs testing the platform or running small pilot campaigns.
The Basic Plan ($19/month per user) includes 1,000 email credits monthly, advanced search filters, and email/chat support, serving small teams building consistent prospecting workflows.
The Business Plan ($89/month per user) delivers 10,000 email credits monthly and adds API access for teams requiring programmatic integration with existing sales infrastructure.
All plans feature no hidden fees or extra charges, and users can upgrade, downgrade, or cancel at any time.
Integrations and Workflow Automation
Muraena integrates natively with popular sales and outreach tools to streamline lead handoff:
- Pipedrive for CRM enrichment and contact syncing
- Lemlist for direct export to cold outreach campaigns
- HubSpot integration for marketing automation workflows
- API access (Business plan) for custom integrations
Leads can also be exported to CSV for use with any CRM or outreach platform.
Who Uses Muraena?
Muraena serves sales teams that value speed, affordability, and ease of use over enterprise-level complexity:
Startups building outbound motions from scratch appreciate the free tier and rapid onboarding—users report getting up and running within minutes of signing up.
Small Sales Teams leverage the platform’s AI capabilities to compete with larger teams without requiring dedicated data analysts or expensive enterprise licenses.
Individual SDRs and Consultants use Muraena to source high-quality leads affordably, replacing manual LinkedIn prospecting with AI-driven discovery.
Agencies and Service Providers benefit from the flexible credit system, using the platform to generate leads for client campaigns without high fixed costs.
Competitive Positioning
User reviews consistently highlight Muraena’s simplicity and value proposition. With a 4.9/5 rating on G2 across 21 reviews, users praise the platform’s ease of use, time savings, and cost-effectiveness compared to alternatives. The buyer intent and keyword search capabilities receive particular recognition as differentiators from traditional lead databases.
However, some limitations exist: Muraena lacks a Chrome extension for LinkedIn prospecting, offers fewer integrations than enterprise platforms, and doesn’t support saved searches within the interface. Teams requiring extensive CRM enrichment or Salesforce integration may find the feature set more limited than comprehensive sales intelligence platforms.
Data Quality and Deliverability
Muraena emphasizes verified contact information with high email deliverability rates, addressing a common pain point with lead databases. The platform regularly updates its database to maintain accuracy, though the overall size remains smaller than enterprise competitors like ZoomInfo or Apollo.
The combination of verified emails, buyer intent signals, and technographic data enables more targeted, relevant outreach—reducing bounce rates and improving response rates compared to generic lead lists.
Getting Started
Muraena’s straightforward onboarding requires only a Google account (email sign-up is not currently available). The platform’s AI-first interface guides users through defining their ICP and generating initial lead lists within the first session. The free tier allows teams to test the platform’s capabilities before committing to paid plans.
For sales leaders evaluating lead generation tools, Muraena represents a compelling middle ground: more sophisticated than basic scraping tools, yet more accessible and affordable than enterprise platforms. Teams that prioritize rapid deployment, transparent pricing, and AI-powered targeting will find Muraena well-suited to modern outbound workflows.
Key Features
- AI-powered lead search
- 180M+ professional database
- 30M+ company profiles
- 280M email addresses
- 25M phone numbers
- Buyer Intent signals (7,500+ topics)
- Technographics data
- Funding insights
- ICP-based targeting
- Unlimited AI search
- Advanced search filters
- Lookalike company search
- Keyword-based discovery
- Export to CSV/Pipedrive/Lemlist
- API access (Business plan)
- Email and chat support