Lusha is a comprehensive B2B sales intelligence platform trusted by over 1.5 million users across 280,000+ revenue teams worldwide. The platform combines a premium contact database of 280M+ verified contacts and 85M+ company profiles with AI-powered workflows to help sales teams, marketers, and recruiters discover, engage, and convert high-value prospects.
Platform Capabilities
Lusha’s GTM (go-to-market) platform delivers four core capabilities that streamline the entire prospecting workflow:
Discovery provides powerful search tools to identify ideal prospects using advanced filters across job titles, industries, company size, and location. The LinkedIn Chrome extension enables one-click contact capture while browsing profiles, and integration with Bombora’s Company Surge® data reveals which accounts are actively researching solutions in your category—helping teams prioritize outreach to buyers showing genuine purchase intent.
Lead Streaming leverages AI to automatically generate daily lead recommendations aligned with your ideal customer profile. AI Prospect Playlists continuously refresh with new contacts matching your criteria, eliminating manual list building and ensuring your pipeline stays populated with qualified leads.
Automations reduce repetitive prospecting tasks through intelligent workflows. Teams can configure automated email personalization, sync prospect data directly into CRM systems, and receive job change alerts when key contacts move to new roles or companies. Sales meeting recording and analysis features help teams capture insights and improve messaging based on what resonates with prospects.
Connected Systems ensure Lusha integrates seamlessly into existing revenue stacks. The platform offers robust API access, native CRM synchronization with Salesforce and HubSpot, and compatibility with tools like Outreach, Slack, and Zapier. Recent MCP (Model Context Protocol) integration enables Lusha to work directly with AI tools, extending its utility across modern GTM workflows.
Data Quality & Compliance
Lusha emphasizes data accuracy as a core differentiator, claiming 85% phone accuracy and 98% email deliverability rates. The platform validates contact information through multiple verification methods and continuously updates its database to minimize outdated records. User reviews generally confirm strong email accuracy rates between 85-90%, though consistency varies by industry, geography, and job function.
The platform maintains rigorous compliance standards with GDPR, CCPA, ISO 27001, and SOC 2 Type 2 certifications. This commitment to data privacy and security makes Lusha a reliable choice for organizations handling sensitive business information, particularly in regulated industries where compliance is non-negotiable.
Pricing Structure
Lusha operates on a credit-based pricing model across multiple tiers:
The Free Plan provides 70 credits monthly with access to basic prospecting features, the browser extension, and CRM integrations—sufficient for individual contributors testing the platform or conducting light prospecting.
The Pro Plan starts at $29.95/month (billed annually) and scales based on credit allocation, ranging from 3,600 to 7,200 credits monthly depending on the selected package. This tier suits small teams with consistent but moderate prospecting needs.
The Premium Plan begins at $52.45/user/month with annual billing (up to $70/month billed monthly) and includes advanced features like API access, enhanced automation capabilities, and priority support.
The Scale Plan offers fully customizable enterprise pricing with dedicated account management, custom data solutions, and volume discounting for large revenue organizations.
Lusha’s credit system charges different amounts based on data type—accessing email addresses typically costs fewer credits than direct phone numbers. While this flexibility allows teams to optimize spend, the complexity makes total costs difficult to predict as usage scales, particularly for teams conducting high-volume prospecting.
User Experience & Integration
Reviewers consistently praise Lusha’s intuitive interface and smooth LinkedIn integration. The Chrome extension enables sales reps to capture contact details without leaving LinkedIn, significantly accelerating prospecting workflows. Native CRM integrations ensure prospect data flows directly into Salesforce or HubSpot, triggering automated sequences and keeping records synchronized.
However, users report mixed experiences with customer support quality and onboarding assistance. While the platform provides a Help Center with documentation and an Academy offering courses and webinars, some reviewers note that response times can be slow and support resolution inconsistent, particularly on lower-tier plans.
Coverage & Limitations
While Lusha’s database covers a broad range of industries and geographies, coverage depth varies significantly. Users prospecting highly technical roles, niche verticals, or international markets outside North America and Western Europe frequently encounter gaps where contact information is unavailable or incomplete.
The platform’s credit-based model can feel restrictive for aggressive prospecting teams, as credits deplete quickly when accessing premium data like direct dials. Teams accustomed to unlimited seat-based pricing from competitors may find Lusha’s consumption-based approach challenging to budget and manage across growing organizations.
Ideal Use Cases
Lusha excels for mid-market sales teams and SMBs seeking accurate B2B contact data paired with intelligent automation. Revenue operations professionals appreciate the platform’s flexibility to integrate into existing tech stacks and configure custom workflows. Marketing teams running account-based marketing (ABM) campaigns benefit from buyer intent signals that identify accounts actively researching solutions.
The platform is particularly well-suited for teams targeting decision-makers at mid-to-large enterprises in mainstream industries where Lusha’s data coverage is strongest. Organizations requiring high-volume prospecting across diverse international markets or niche verticals may need to supplement Lusha with additional data sources to ensure comprehensive coverage.
Key Insights
How is the support staff? Lusha provides a Help Center with documentation and an Academy featuring step-by-step courses and webinars. However, user reviews indicate support quality varies, with some customers reporting slow response times and inconsistent issue resolution, particularly on lower-tier plans.
Will they set up the tool for us? Lusha offers self-service onboarding with educational resources through its Academy. Dedicated setup assistance and account management are typically reserved for Scale (enterprise) plan customers. Pro and Premium users rely primarily on documentation and support tickets.
Is a free trial available? Yes, Lusha offers a Free Plan with 70 credits per month, allowing users to test core prospecting features, the Chrome extension, and CRM integrations before committing to a paid plan.
Lusha is best for whom? Lusha is best suited for mid-market sales teams, SMBs, revenue operations professionals, marketers running ABM campaigns, and recruiters who need accurate B2B contact data combined with AI-driven prospecting automation. The platform works particularly well for teams targeting mainstream industries and geographies where data coverage is strongest.
Key Features
- 280M+ Verified Contacts
- AI Prospect Playlists
- Buyer Intent Data (Bombora Integration)
- LinkedIn Chrome Extension
- CRM Integration (Salesforce, HubSpot)
- Automated Prospecting Workflows
- Job Change Alerts
- Email & Phone Validation
- API Access
- GDPR & CCPA Compliant
- ISO 27001 & SOC 2 Type 2 Certified