Woodpecker vs Instantly
Compare Woodpecker and Instantly for cold email automation. See features, pricing, and deliverability differences for your outreach campaigns.
Quick Verdict
Woodpecker
Woodpecker is a cold email automation platform with built-in deliverability tools, inbox rotation, and AI-powered personalization for B2B sales teams …
Try WoodpeckerVS
Instantly
Instantly.ai is a powerful cold email automation platform with unlimited email accounts, built-in warmup, AI-powered personalization, and a 160M+ B2B …
Try InstantlySide-by-Side Comparison
| Feature | Woodpecker | Instantly |
|---|---|---|
| Rating | 4.3/5 | 4.9/5 |
| Reviews | 81 | 2691 |
| Starter Price | $20 | $37 |
| Pro Price | $126 | $97 |
| Enterprise | $903 | $358 |
| Trust Score | 94/100 | 98/100 |
| Verified | Yes | Yes |
Woodpecker
Pros
- Exceptional customer support with fast response times
- Strong deliverability features built into the platform
- Easy to use with minimal learning curve
- Unlimited team members and email accounts on all plans
- Comprehensive domain authentication tools
- Generous 7-day free trial with full feature access
Cons
- Pricing scales quickly for higher volume needs
- Basic analytics and reporting capabilities
- Not as feature-rich as full sales engagement platforms
- Can become expensive for startups with limited budgets
Instantly
Pros
- Unlimited email accounts with flat pricing (no per-seat fees)
- Powerful built-in warmup system for deliverability
- Excellent value for high-volume senders
- Strong A/Z testing capabilities for optimization
- Responsive customer support and active community
- 160M+ contact database with advanced filtering
- AI-powered personalization and content generation
- Consolidated inbox across all connected accounts
- Free 14-day trial without credit card
- Industry-leading G2 rating (4.9/5 stars)
Cons
- Modular pricing requires separate purchases for CRM and Lead Finder
- Limited native third-party integrations
- Steep learning curve for DNS configuration
- AI personalization requires manual refinement
- Lead database accuracy can vary
- No multichannel outreach (email-only)
- Mobile app support is limited
- Analytics could be more detailed
Key Features
Woodpecker Features
- Free Email Verification
- Free Automated Warm-up
- Inbox Rotation
- Adaptive Sending Limits
- Centralized Reply Management
- Domain Authentication Audit
- Condition-Based Campaigns
- AI Email Writing Assistant
- LinkedIn Outreach Automation
- Deliverability Monitor
- A/B Testing (Up to 5 Variants)
- Lead Finder Credits
- Agency Panel
- Unlimited Email Accounts
- Unlimited Team Members
Instantly Features
- Unlimited Email Account Connections
- Automatic Email Warmup
- Campaign A/Z Testing
- Unibox Unified Inbox
- 160M+ B2B Lead Database
- AI-Powered Email Writer
- Spam Word Checker
- Email Verification Tools
- Waterfall Email Enrichment
- Inbox Placement Testing
- Campaign Analytics Dashboard
- AI Copilot for Campaign Building
- Email Domain Rotation
- Deliverability Network
- Custom Reply Labels
- Master Inbox Management
- Lead Finder with Advanced Filters
- Integrated CRM (Add-on)
- AI Research Agent
- Email Template Library
Woodpecker is a veteran cold email platform popular in Europe, while Instantly has rapidly captured market share with unlimited mailboxes. Both prioritize deliverability but take different approaches.
Key Differences
- Woodpecker: Per-contact pricing, agency-friendly
- Instantly: Flat pricing with unlimited mailboxes
- Warmup: Both include built-in warmup features