Snov.io vs Apollo.io
Compare Snov.io and Apollo.io for lead generation and outreach. See which platform offers better value for your sales prospecting needs.
Quick Verdict
Snov.io
Snov.io is an all-in-one sales automation platform combining email finder, verification, cold outreach, LinkedIn automation, and email warmup for B2B …
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Apollo.io
Apollo.io is an all-in-one AI-powered sales intelligence and engagement platform with access to 210M+ verified contacts and 30M+ companies for B2B …
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| Feature | Snov.io | Apollo.io |
|---|---|---|
| Rating | 4.6/5 | 4.7/5 |
| Reviews | 603 | 8400 |
| Starter Price | $39 | $0 |
| Pro Price | $99 | $49 |
| Enterprise | Custom | $99 |
| Trust Score | 92/100 | 92/100 |
| Verified | Yes | Yes |
Snov.io
Pros
- Comprehensive all-in-one platform for prospecting and outreach
- User-friendly interface with minimal learning curve
- Unlimited mailboxes and sender accounts included
- Responsive and helpful customer support
- Affordable starter plan with free tier available
- Strong Chrome extension for lead capture
- No per-seat pricing for team collaboration
- AI-powered email writing assistant
Cons
- Email finder doesn't work on LinkedIn profiles
- Limited database coverage compared to competitors
- Cannot send to unverified addresses
- A/B testing unavailable on basic plans
- Credits can get expensive at scale
- Slow email enrichment process
- Limited reporting and campaign visibility
- No refund policy
Apollo.io
Pros
- Massive verified B2B contact database
- All-in-one platform replaces multiple tools
- Generous free tier with 100 monthly credits
- Strong email deliverability features
- Excellent value compared to competitors
- Seamless CRM integrations
- AI-powered automation saves time
- Multichannel outreach (email, phone, tasks)
Cons
- Credit-based system can lead to unexpected costs
- Data accuracy varies (bounce rates reported)
- Interface can feel cluttered for new users
- Customer support response times inconsistent
- Limited customization in lower tiers
- Credit depletion at scale increases costs
Key Features
Snov.io Features
- Email finder with 98% accuracy
- Email verifier with graylisting bypass
- Cold email sequences with unlimited sender accounts
- Email warmup & deliverability toolkit
- LinkedIn automation with personalized sequences
- Sales CRM with Google Calendar sync
- Drip campaigns with unlimited follow-ups
- AI email writer with A/B testing
- Browser extensions for LinkedIn & web
- Tracking & analytics dashboard
- API & integrations (5,000+ tools)
- ICP targeting & company profile search
Apollo.io Features
- 210M+ contact database with 30M+ companies
- AI-powered email sequences and automation
- Built-in cloud call dialer
- Email deliverability optimization
- Data enrichment and verification
- Chrome extension for LinkedIn
- CRM integrations (Salesforce, HubSpot)
- Conversation intelligence and call recording
- Anonymous visitor identification
- Real-time form enrichment
- Advanced analytics dashboard
- Team collaboration tools
Snov.io and Apollo both combine lead generation with email outreach. Snov.io offers competitive pricing for startups, while Apollo has a larger database and more advanced features.
When to Choose Snov.io
- Budget-conscious startup
- Need email finder + drip campaigns
- LinkedIn email extraction
- Simpler workflow needs
When to Choose Apollo
- Larger contact database needed
- More advanced filtering
- Intent signals and insights
- Comprehensive free tier to start