Mailshake vs Instantly
Compare Mailshake and Instantly for cold email campaigns. Evaluate features, pricing, and deliverability for your outreach needs.
Quick Verdict
Mailshake
Mailshake is an AI-powered sales engagement platform that automates email, LinkedIn, and phone outreach with advanced deliverability tools, helping …
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Instantly
Instantly.ai is a powerful cold email automation platform with unlimited email accounts, built-in warmup, AI-powered personalization, and a 160M+ B2B …
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| Feature | Mailshake | Instantly |
|---|---|---|
| Rating | 4.7/5 | 4.9/5 |
| Reviews | 338 | 2691 |
| Starter Price | $29 | $37 |
| Pro Price | $49 | $97 |
| Enterprise | $99 | $358 |
| Trust Score | /100 | 98/100 |
| Verified | No | Yes |
Mailshake
Pros
- Exceptional deliverability with built-in warmup and DNS setup tools
- AI-powered email writer (SHAKEspeare) generates personalized copy quickly
- Easy to use with minimal learning curve - reps can send campaigns on day one
- Multi-channel campaigns (email, LinkedIn, phone) from a single platform
- Strong split testing capabilities uncommon in cold email tools
- Unlimited email warmup and verification included in all plans
- Lead Catcher surfaces the hottest prospects automatically
- Responsive customer support praised across reviews
- Affordable pricing starting at $29/month with scalable tiers
- Proven results with customers achieving 83%+ open rates
- No long-term contracts required
- Agency plan with unlimited email addresses
- Chrome extension simplifies LinkedIn prospecting
- Email rotation prevents sending limits and improves deliverability
Cons
- No free trial available - payment required upfront
- Starter plan limited to 1 email address and 1,500 sends/month
- LinkedIn automation and dialer only available on highest tier ($99/month)
- Agency plan requires contacting sales for custom pricing
- Data Finder credits cost extra ($19/month add-on for more volume)
- Phone dialer minutes limited to North American numbers
- Some users request more advanced reporting with custom date ranges
- Fewer native integrations compared to enterprise platforms
- DNS and SPF setup may require technical assistance for beginners
Instantly
Pros
- Unlimited email accounts with flat pricing (no per-seat fees)
- Powerful built-in warmup system for deliverability
- Excellent value for high-volume senders
- Strong A/Z testing capabilities for optimization
- Responsive customer support and active community
- 160M+ contact database with advanced filtering
- AI-powered personalization and content generation
- Consolidated inbox across all connected accounts
- Free 14-day trial without credit card
- Industry-leading G2 rating (4.9/5 stars)
Cons
- Modular pricing requires separate purchases for CRM and Lead Finder
- Limited native third-party integrations
- Steep learning curve for DNS configuration
- AI personalization requires manual refinement
- Lead database accuracy can vary
- No multichannel outreach (email-only)
- Mobile app support is limited
- Analytics could be more detailed
Key Features
Mailshake Features
- SHAKEspeare AI Email Writer
- Multi-Channel Outreach (Email, LinkedIn, Phone)
- Lead Catcher Dashboard
- Automated Follow-Up Sequences
- A/B Testing & Split Testing
- Free Email Warmup Tool
- List Cleaning & Verification
- Power Dialer with Call Scripts
- LinkedIn Automation
- Data Finder with 2,500+ Credits
- CRM Integrations (Salesforce, HubSpot, Pipedrive)
- Unified Team Inbox
- Email Rotation Across Addresses
- Chrome Extension for Prospecting
- Spintax Personalization
- Custom Tracking Domains
- Mail Merge Variables
- Pipeline-Focused Analytics
- Zapier Integration
- Domain Setup Assistant
Instantly Features
- Unlimited Email Account Connections
- Automatic Email Warmup
- Campaign A/Z Testing
- Unibox Unified Inbox
- 160M+ B2B Lead Database
- AI-Powered Email Writer
- Spam Word Checker
- Email Verification Tools
- Waterfall Email Enrichment
- Inbox Placement Testing
- Campaign Analytics Dashboard
- AI Copilot for Campaign Building
- Email Domain Rotation
- Deliverability Network
- Custom Reply Labels
- Master Inbox Management
- Lead Finder with Advanced Filters
- Integrated CRM (Add-on)
- AI Research Agent
- Email Template Library
Mailshake is one of the original cold email tools, while Instantly represents the new generation focused on scale. Mailshake offers phone dialer integration, while Instantly prioritizes unlimited sending.
When to Choose Mailshake
- Need integrated phone dialer
- Want LinkedIn automation
- Established tool with proven track record
- Multi-channel sequences
When to Choose Instantly
- Pure email focus at scale
- Unlimited mailboxes needed
- Best-in-class deliverability
- More aggressive pricing