Lusha vs ZoomInfo
Compare Lusha and ZoomInfo for B2B contact data. See pricing, data accuracy, and features to choose the right sales intelligence platform.
Quick Verdict
Lusha
Lusha is an AI-powered B2B sales intelligence platform providing accurate contact data, buyer intent signals, and automated prospecting workflows for …
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ZoomInfo
ZoomInfo is a comprehensive go-to-market intelligence platform providing access to 260M+ verified B2B contacts, AI-powered sales automation, and …
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| Feature | Lusha | ZoomInfo |
|---|---|---|
| Rating | 4.3/5 | 4.6/5 |
| Reviews | 1556 | 8500 |
| Starter Price | $0 | $14,995 |
| Pro Price | $29.95 | $24,995 |
| Enterprise | Custom | $39,995 |
| Trust Score | /100 | 97/100 |
| Verified | No | No |
Lusha
Pros
- Intuitive interface with seamless LinkedIn integration
- Strong email accuracy (85-90%) and direct dial quality
- AI-driven lead recommendations and auto-updating lists
- Comprehensive CRM integrations with workflow automation
- Robust compliance and data security certifications
- Flexible free plan to test the platform
Cons
- Complex credit system can make costs unpredictable at scale
- Data accuracy inconsistent across industries and regions
- Limited coverage for technical roles and international markets
- Credits deplete quickly for active prospecting teams
- Customer support quality varies according to user reviews
ZoomInfo
Pros
- Largest B2B contact database with 260M+ verified profiles
- AI-powered Copilot automates research, outreach, and CRM updates
- 150+ #1 rankings on G2 with 8,500+ five-star reviews
- Deep CRM integrations with Salesforce and HubSpot
- Real-time buying signals and intent data
- Comprehensive account intelligence and engagement history
- Strong data accuracy with 300+ dedicated researchers
- Enterprise-grade platform for mid-market and large teams
Cons
- Premium pricing starting at $14,995/year—not for small businesses
- Annual contracts with reports of 10-30% renewal increases
- Hidden costs for exceeding credit limits or usage caps
- Data coverage weaker outside North America
- Pricing opacity requires sales consultation
Key Features
Lusha Features
- 280M+ Verified Contacts
- AI Prospect Playlists
- Buyer Intent Data (Bombora Integration)
- LinkedIn Chrome Extension
- CRM Integration (Salesforce, HubSpot)
- Automated Prospecting Workflows
- Job Change Alerts
- Email & Phone Validation
- API Access
- GDPR & CCPA Compliant
- ISO 27001 & SOC 2 Type 2 Certified
ZoomInfo Features
- 260M+ Verified Business Contacts
- 100M+ Company Profiles
- ZoomInfo Copilot AI Agent
- Real-Time Buyer Intent Signals
- Conversation Intelligence
- CRM Lead Enrichment
- Website Visitor Tracking
- Automated Account Tracking
- AI-Powered Email Generation
- Meeting Intelligence & Summaries
- At-Risk Deal Alerts
- Sales Automation Workflows
- Predictive Lead Scoring
- Digital Advertising Integration
- Multi-Channel Engagement
Lusha and ZoomInfo both provide B2B contact data, but at very different price points and scales. Lusha is accessible for SMBs with its browser extension, while ZoomInfo targets enterprise with comprehensive intelligence.
When to Choose Lusha
- SMB or startup budget
- Browser extension workflow fits
- Credit-based usage is acceptable
- Simpler needs without intent data
When to Choose ZoomInfo
- Enterprise-grade requirements
- Need intent and buying signals
- Large sales team deployment
- Deep workflow integrations