lemlist vs Smartlead
Compare Lemlist and Smartlead for cold email outreach. Evaluate personalization features, deliverability, and pricing for your campaigns.
Quick Verdict
lemlist
lemlist is an AI-powered sales engagement platform that automates multichannel outreach across email, LinkedIn, WhatsApp, and calls with a 600M+ lead …
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Smartlead
AI-powered cold email outreach platform with unlimited mailboxes, advanced warmup capabilities, and premium deliverability features designed for …
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| Feature | lemlist | Smartlead |
|---|---|---|
| Rating | 4.6/5 | 4.6/5 |
| Reviews | 387 | 213 |
| Starter Price | $69 | $39 |
| Pro Price | $99 | $94 |
| Enterprise | Custom | $174+ |
| Trust Score | 93/100 | 95/100 |
| Verified | Yes | Yes |
lemlist
Pros
- All-in-one multichannel platform reducing tool sprawl
- Built-in email warmup included free with every seat
- Extensive 600M+ verified lead database with enrichment
- Advanced AI personalization for images, text, and landing pages
- High deliverability rates with lemwarm integration
- 14-day free trial on all paid plans
- Strong ratings across G2 (4.5/5) and Capterra (4.6/5)
Cons
- Pricing can be steep for solo founders and small teams
- Learning curve for advanced multichannel features
- Some users report customer service delays
- LinkedIn automation features require higher-tier plans
Smartlead
Pros
- Industry-leading deliverability with AI warmup and dynamic IPs
- Unlimited mailboxes make it cost-effective for agencies
- Unified inbox simplifies managing multiple campaigns
- Strong native CRM and automation integrations
- Unlimited team collaboration at no extra cost
- Active Slack community and responsive support
- Comprehensive analytics and reporting dashboard
- Free warmup included in all plans
- ChatGPT-4 integration for AI-assisted copywriting
- No credit card required for free trial
Cons
- Pricing may be steep for solopreneurs and very small teams
- Learning curve for advanced features and integrations
- Some users report occasional deliverability challenges
- UI could be more intuitive for complete beginners
- Limited native email templates compared to competitors
- Premium add-ons (SmartDelivery, SmartServers) increase costs
Key Features
lemlist Features
- 600M+ B2B Lead Database
- AI-Powered Personalization
- Multichannel Sequences (Email, LinkedIn, WhatsApp, Calls)
- Smart Email Enrichment & Verification
- lemwarm Deliverability Booster
- LinkedIn Automation
- Unified Inbox
- Dynamic Landing Pages
- A/B Testing
- Native CRM Integrations
Smartlead Features
- Unlimited email accounts and mailboxes
- AI-powered email warmup with dynamic IP allocation
- Unified master inbox for centralized reply management
- Auto-rotating email accounts for sender reputation
- Real-time spam folder detection and recovery
- Multi-channel outreach (email, LinkedIn, Twitter, WhatsApp)
- Advanced personalization with spintax support
- Built-in email verification and bounce reduction
- ChatGPT-4 integration for AI-powered email writing
- SmartDelivery inbox placement testing
- CRM integrations (HubSpot, Salesforce, Pipedrive)
- Webhook and API support for custom workflows
- White-labeling options for agencies
- Automated follow-up sequences with behavior triggers
- Mobile app for campaign management on-the-go
- Unlimited team seats on Pro and Custom plans
Lemlist pioneered visual personalization in cold email, while Smartlead focuses on scale and deliverability. Choose based on whether you prioritize creative personalization or high-volume sending.
When to Choose Lemlist
- Visual personalization is key (custom images, videos)
- Multi-channel with LinkedIn automation
- Creative, personalized approach
- Lower volume, higher touch
When to Choose Smartlead
- High-volume cold email at scale
- Agency with multiple clients
- Deliverability is top priority
- Unlimited mailbox needs