lemlist vs Mailshake
Compare Lemlist and Mailshake for cold email outreach. Evaluate personalization features, multi-channel capabilities, and pricing.
Quick Verdict
lemlist
lemlist is an AI-powered sales engagement platform that automates multichannel outreach across email, LinkedIn, WhatsApp, and calls with a 600M+ lead …
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Mailshake
Mailshake is an AI-powered sales engagement platform that automates email, LinkedIn, and phone outreach with advanced deliverability tools, helping …
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| Feature | lemlist | Mailshake |
|---|---|---|
| Rating | 4.6/5 | 4.7/5 |
| Reviews | 387 | 338 |
| Starter Price | $69 | $29 |
| Pro Price | $99 | $49 |
| Enterprise | Custom | $99 |
| Trust Score | 93/100 | /100 |
| Verified | Yes | No |
lemlist
Pros
- All-in-one multichannel platform reducing tool sprawl
- Built-in email warmup included free with every seat
- Extensive 600M+ verified lead database with enrichment
- Advanced AI personalization for images, text, and landing pages
- High deliverability rates with lemwarm integration
- 14-day free trial on all paid plans
- Strong ratings across G2 (4.5/5) and Capterra (4.6/5)
Cons
- Pricing can be steep for solo founders and small teams
- Learning curve for advanced multichannel features
- Some users report customer service delays
- LinkedIn automation features require higher-tier plans
Mailshake
Pros
- Exceptional deliverability with built-in warmup and DNS setup tools
- AI-powered email writer (SHAKEspeare) generates personalized copy quickly
- Easy to use with minimal learning curve - reps can send campaigns on day one
- Multi-channel campaigns (email, LinkedIn, phone) from a single platform
- Strong split testing capabilities uncommon in cold email tools
- Unlimited email warmup and verification included in all plans
- Lead Catcher surfaces the hottest prospects automatically
- Responsive customer support praised across reviews
- Affordable pricing starting at $29/month with scalable tiers
- Proven results with customers achieving 83%+ open rates
- No long-term contracts required
- Agency plan with unlimited email addresses
- Chrome extension simplifies LinkedIn prospecting
- Email rotation prevents sending limits and improves deliverability
Cons
- No free trial available - payment required upfront
- Starter plan limited to 1 email address and 1,500 sends/month
- LinkedIn automation and dialer only available on highest tier ($99/month)
- Agency plan requires contacting sales for custom pricing
- Data Finder credits cost extra ($19/month add-on for more volume)
- Phone dialer minutes limited to North American numbers
- Some users request more advanced reporting with custom date ranges
- Fewer native integrations compared to enterprise platforms
- DNS and SPF setup may require technical assistance for beginners
Key Features
lemlist Features
- 600M+ B2B Lead Database
- AI-Powered Personalization
- Multichannel Sequences (Email, LinkedIn, WhatsApp, Calls)
- Smart Email Enrichment & Verification
- lemwarm Deliverability Booster
- LinkedIn Automation
- Unified Inbox
- Dynamic Landing Pages
- A/B Testing
- Native CRM Integrations
Mailshake Features
- SHAKEspeare AI Email Writer
- Multi-Channel Outreach (Email, LinkedIn, Phone)
- Lead Catcher Dashboard
- Automated Follow-Up Sequences
- A/B Testing & Split Testing
- Free Email Warmup Tool
- List Cleaning & Verification
- Power Dialer with Call Scripts
- LinkedIn Automation
- Data Finder with 2,500+ Credits
- CRM Integrations (Salesforce, HubSpot, Pipedrive)
- Unified Team Inbox
- Email Rotation Across Addresses
- Chrome Extension for Prospecting
- Spintax Personalization
- Custom Tracking Domains
- Mail Merge Variables
- Pipeline-Focused Analytics
- Zapier Integration
- Domain Setup Assistant
Lemlist and Mailshake are both established cold email platforms with multi-channel capabilities. Lemlist leads in visual personalization, while Mailshake offers phone dialer integration.
When to Choose Lemlist
- Visual personalization (custom images, videos)
- LinkedIn automation included
- Creative, standout campaigns
- EU-based company preference
When to Choose Mailshake
- Need integrated phone dialer
- Simpler email campaigns
- LinkedIn + phone workflows
- US-based support preference