lemlist vs Instantly
Compare Lemlist and Instantly for cold email outreach. Discover which platform is better for personalization, deliverability, and scaling your campaigns.
Quick Verdict
lemlist
lemlist is an AI-powered sales engagement platform that automates multichannel outreach across email, LinkedIn, WhatsApp, and calls with a 600M+ lead …
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Instantly
Instantly.ai is a powerful cold email automation platform with unlimited email accounts, built-in warmup, AI-powered personalization, and a 160M+ B2B …
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| Feature | lemlist | Instantly |
|---|---|---|
| Rating | 4.6/5 | 4.9/5 |
| Reviews | 387 | 2691 |
| Starter Price | $69 | $37 |
| Pro Price | $99 | $97 |
| Enterprise | Custom | $358 |
| Trust Score | 93/100 | 98/100 |
| Verified | Yes | Yes |
lemlist
Pros
- All-in-one multichannel platform reducing tool sprawl
- Built-in email warmup included free with every seat
- Extensive 600M+ verified lead database with enrichment
- Advanced AI personalization for images, text, and landing pages
- High deliverability rates with lemwarm integration
- 14-day free trial on all paid plans
- Strong ratings across G2 (4.5/5) and Capterra (4.6/5)
Cons
- Pricing can be steep for solo founders and small teams
- Learning curve for advanced multichannel features
- Some users report customer service delays
- LinkedIn automation features require higher-tier plans
Instantly
Pros
- Unlimited email accounts with flat pricing (no per-seat fees)
- Powerful built-in warmup system for deliverability
- Excellent value for high-volume senders
- Strong A/Z testing capabilities for optimization
- Responsive customer support and active community
- 160M+ contact database with advanced filtering
- AI-powered personalization and content generation
- Consolidated inbox across all connected accounts
- Free 14-day trial without credit card
- Industry-leading G2 rating (4.9/5 stars)
Cons
- Modular pricing requires separate purchases for CRM and Lead Finder
- Limited native third-party integrations
- Steep learning curve for DNS configuration
- AI personalization requires manual refinement
- Lead database accuracy can vary
- No multichannel outreach (email-only)
- Mobile app support is limited
- Analytics could be more detailed
Key Features
lemlist Features
- 600M+ B2B Lead Database
- AI-Powered Personalization
- Multichannel Sequences (Email, LinkedIn, WhatsApp, Calls)
- Smart Email Enrichment & Verification
- lemwarm Deliverability Booster
- LinkedIn Automation
- Unified Inbox
- Dynamic Landing Pages
- A/B Testing
- Native CRM Integrations
Instantly Features
- Unlimited Email Account Connections
- Automatic Email Warmup
- Campaign A/Z Testing
- Unibox Unified Inbox
- 160M+ B2B Lead Database
- AI-Powered Email Writer
- Spam Word Checker
- Email Verification Tools
- Waterfall Email Enrichment
- Inbox Placement Testing
- Campaign Analytics Dashboard
- AI Copilot for Campaign Building
- Email Domain Rotation
- Deliverability Network
- Custom Reply Labels
- Master Inbox Management
- Lead Finder with Advanced Filters
- Integrated CRM (Add-on)
- AI Research Agent
- Email Template Library
Overview
Lemlist pioneered personalized cold email with dynamic images and videos, while Instantly focuses on scale and deliverability. Both are excellent tools, but serve different primary needs.
When to Choose Lemlist
Lemlist excels if you prioritize:
- Visual personalization (custom images, videos)
- LinkedIn automation integration
- Multi-channel sequences
- Strong template and content features
When to Choose Instantly
Instantly is better if you need:
- Maximum sending volume with unlimited mailboxes
- Best-in-class deliverability and warmup
- Simpler, more focused email workflow
- Lower cost per email sent at scale