Cognism vs ZoomInfo
Compare Cognism and ZoomInfo for B2B sales intelligence. Evaluate data coverage, compliance, and pricing for your prospecting needs.
Quick Verdict
Cognism
Premium B2B sales intelligence platform with phone-verified Diamond Data®, buyer intent signals, and GDPR-compliant contact enrichment.
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ZoomInfo
ZoomInfo is a comprehensive go-to-market intelligence platform providing access to 260M+ verified B2B contacts, AI-powered sales automation, and …
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| Feature | Cognism | ZoomInfo |
|---|---|---|
| Rating | 4.6/5 | 4.6/5 |
| Reviews | 740 | 8500 |
| Starter Price | $14,995 | |
| Pro Price | $1,500 | $24,995 |
| Enterprise | $2,500 | $39,995 |
| Trust Score | 88/100 | 97/100 |
| Verified | No | No |
Cognism
Pros
- 98% accurate phone-verified mobile numbers with 3x connect rate improvement
- Exceptional European and EMEA data coverage
- Strong compliance posture with GDPR/CCPA adherence
- Seamless integrations with CRM and sales engagement platforms
- Intuitive interface with Chrome extension for workflow efficiency
- AI-driven prospecting and account intelligence features
Cons
- Premium pricing starting at $1,500/user/year excludes smaller teams
- Pricing opacity requires sales consultation and custom quotes
- Platform fee and tiered access models add cost complexity
- Data coverage weaker outside Europe and North America
- Limited public pricing disclosure makes budgeting difficult
ZoomInfo
Pros
- Largest B2B contact database with 260M+ verified profiles
- AI-powered Copilot automates research, outreach, and CRM updates
- 150+ #1 rankings on G2 with 8,500+ five-star reviews
- Deep CRM integrations with Salesforce and HubSpot
- Real-time buying signals and intent data
- Comprehensive account intelligence and engagement history
- Strong data accuracy with 300+ dedicated researchers
- Enterprise-grade platform for mid-market and large teams
Cons
- Premium pricing starting at $14,995/year—not for small businesses
- Annual contracts with reports of 10-30% renewal increases
- Hidden costs for exceeding credit limits or usage caps
- Data coverage weaker outside North America
- Pricing opacity requires sales consultation
Key Features
Cognism Features
- Phone-Verified Diamond Data® Mobile Numbers
- 70M+ Mobile Numbers (9M+ Human-Verified)
- GDPR & CCPA Compliant Data
- Buyer Intent Signals & Technographics
- AI-Powered Sales Companion
- LinkedIn Chrome Extension
- CRM Enrichment (Salesforce, HubSpot)
- Sales Engagement Integration (Outreach, Salesloft)
- Data-as-a-Service API
- CSV & Batch Data Enrichment
- Job Change & Hiring Alerts
- Do-Not-Call List Scrubbing (13 Countries)
- Diamonds on Demand® Service
- Multi-Channel Prospecting Workflows
ZoomInfo Features
- 260M+ Verified Business Contacts
- 100M+ Company Profiles
- ZoomInfo Copilot AI Agent
- Real-Time Buyer Intent Signals
- Conversation Intelligence
- CRM Lead Enrichment
- Website Visitor Tracking
- Automated Account Tracking
- AI-Powered Email Generation
- Meeting Intelligence & Summaries
- At-Risk Deal Alerts
- Sales Automation Workflows
- Predictive Lead Scoring
- Digital Advertising Integration
- Multi-Channel Engagement
Cognism and ZoomInfo are both enterprise sales intelligence platforms, but Cognism has carved out a niche with GDPR compliance and European data quality.
When to Choose Cognism
- European market focus
- GDPR compliance is mandatory
- Need verified mobile numbers
- International prospecting
When to Choose ZoomInfo
- US market primary focus
- Larger database needed
- Intent data requirements
- Established enterprise standard