Clay vs ZoomInfo
Compare Clay and ZoomInfo for B2B data enrichment. See how waterfall enrichment compares to traditional sales intelligence databases.
Quick Verdict
Clay
Clay is a comprehensive data enrichment and AI-powered outreach platform that consolidates 150+ data providers, enabling go-to-market teams to …
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ZoomInfo
ZoomInfo is a comprehensive go-to-market intelligence platform providing access to 260M+ verified B2B contacts, AI-powered sales automation, and …
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| Feature | Clay | ZoomInfo |
|---|---|---|
| Rating | 4.5/5 | 4.6/5 |
| Reviews | 365 | 8500 |
| Starter Price | $134 | $14,995 |
| Pro Price | $720 | $24,995 |
| Enterprise | Custom | $39,995 |
| Trust Score | 94/100 | 97/100 |
| Verified | Yes | No |
Clay
Pros
- Consolidates 150+ data sources into one platform, reducing vendor costs
- Claygent AI agent automates manual SDR research tasks
- Superior data coverage through waterfall enrichment across multiple providers
- Natural language workflow builder makes automation accessible
- Strong community support and comprehensive training resources
- Real-time intent signals for job changes and company news
- Built-in email sequencing eliminates need for separate outreach tool
- Spreadsheet-like interface familiar to most users
Cons
- Steep learning curve requiring weeks to master advanced features
- CRM integrations only available at Pro tier ($720/month)
- Credit-based pricing can become expensive at scale
- HubSpot integration reported to have reliability issues
- Limited pre-built outreach templates
- Not ideal as standalone cold email tool without additional integrations
- Some third-party enrichment services may be more cost-effective for simple use cases
ZoomInfo
Pros
- Largest B2B contact database with 260M+ verified profiles
- AI-powered Copilot automates research, outreach, and CRM updates
- 150+ #1 rankings on G2 with 8,500+ five-star reviews
- Deep CRM integrations with Salesforce and HubSpot
- Real-time buying signals and intent data
- Comprehensive account intelligence and engagement history
- Strong data accuracy with 300+ dedicated researchers
- Enterprise-grade platform for mid-market and large teams
Cons
- Premium pricing starting at $14,995/year—not for small businesses
- Annual contracts with reports of 10-30% renewal increases
- Hidden costs for exceeding credit limits or usage caps
- Data coverage weaker outside North America
- Pricing opacity requires sales consultation
Key Features
Clay Features
- 150+ Data Provider Integrations
- Claygent AI Research Agent
- Sculptor Workflow Builder
- Waterfall Enrichment
- AI Email Personalization
- Sequencer Email Automation
- Signal-Based Prospecting
- CRM Enrichment & Hygiene
- Account & Lead Scoring
- Job Change Tracking
- Intent Signal Monitoring
- AI Formula Generator
- Natural Language Workflows
- Salesforce & HubSpot Integration
- Clay University Training
- Slack Community Support
- Pre-Built Templates
- Multi-Provider Data Validation
ZoomInfo Features
- 260M+ Verified Business Contacts
- 100M+ Company Profiles
- ZoomInfo Copilot AI Agent
- Real-Time Buyer Intent Signals
- Conversation Intelligence
- CRM Lead Enrichment
- Website Visitor Tracking
- Automated Account Tracking
- AI-Powered Email Generation
- Meeting Intelligence & Summaries
- At-Risk Deal Alerts
- Sales Automation Workflows
- Predictive Lead Scoring
- Digital Advertising Integration
- Multi-Channel Engagement
Clay and ZoomInfo represent different approaches to B2B data. ZoomInfo is a traditional database with proprietary data, while Clay orchestrates data from 75+ providers for maximum coverage.
When to Choose Clay
- Want best-of-breed data from multiple sources
- Building custom enrichment workflows
- Need flexibility in data providers
- Technical team comfortable with tables
When to Choose ZoomInfo
- Want single source of truth
- Need intent data and signals
- Enterprise compliance requirements
- Less technical setup preferred