Apollo.io vs ZoomInfo
Compare Apollo.io and ZoomInfo for B2B sales intelligence. See pricing, data accuracy, features and integrations to choose the right platform.
Quick Verdict
Apollo.io
Apollo.io is an all-in-one AI-powered sales intelligence and engagement platform with access to 210M+ verified contacts and 30M+ companies for B2B …
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ZoomInfo
ZoomInfo is a comprehensive go-to-market intelligence platform providing access to 260M+ verified B2B contacts, AI-powered sales automation, and …
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| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Rating | 4.7/5 | 4.6/5 |
| Reviews | 8400 | 8500 |
| Starter Price | $0 | $14,995 |
| Pro Price | $49 | $24,995 |
| Enterprise | $99 | $39,995 |
| Trust Score | 92/100 | 97/100 |
| Verified | Yes | No |
Apollo.io
Pros
- Massive verified B2B contact database
- All-in-one platform replaces multiple tools
- Generous free tier with 100 monthly credits
- Strong email deliverability features
- Excellent value compared to competitors
- Seamless CRM integrations
- AI-powered automation saves time
- Multichannel outreach (email, phone, tasks)
Cons
- Credit-based system can lead to unexpected costs
- Data accuracy varies (bounce rates reported)
- Interface can feel cluttered for new users
- Customer support response times inconsistent
- Limited customization in lower tiers
- Credit depletion at scale increases costs
ZoomInfo
Pros
- Largest B2B contact database with 260M+ verified profiles
- AI-powered Copilot automates research, outreach, and CRM updates
- 150+ #1 rankings on G2 with 8,500+ five-star reviews
- Deep CRM integrations with Salesforce and HubSpot
- Real-time buying signals and intent data
- Comprehensive account intelligence and engagement history
- Strong data accuracy with 300+ dedicated researchers
- Enterprise-grade platform for mid-market and large teams
Cons
- Premium pricing starting at $14,995/year—not for small businesses
- Annual contracts with reports of 10-30% renewal increases
- Hidden costs for exceeding credit limits or usage caps
- Data coverage weaker outside North America
- Pricing opacity requires sales consultation
Key Features
Apollo.io Features
- 210M+ contact database with 30M+ companies
- AI-powered email sequences and automation
- Built-in cloud call dialer
- Email deliverability optimization
- Data enrichment and verification
- Chrome extension for LinkedIn
- CRM integrations (Salesforce, HubSpot)
- Conversation intelligence and call recording
- Anonymous visitor identification
- Real-time form enrichment
- Advanced analytics dashboard
- Team collaboration tools
ZoomInfo Features
- 260M+ Verified Business Contacts
- 100M+ Company Profiles
- ZoomInfo Copilot AI Agent
- Real-Time Buyer Intent Signals
- Conversation Intelligence
- CRM Lead Enrichment
- Website Visitor Tracking
- Automated Account Tracking
- AI-Powered Email Generation
- Meeting Intelligence & Summaries
- At-Risk Deal Alerts
- Sales Automation Workflows
- Predictive Lead Scoring
- Digital Advertising Integration
- Multi-Channel Engagement
Apollo and ZoomInfo are the two giants of B2B sales intelligence. ZoomInfo is the enterprise incumbent with the largest database, while Apollo offers a more accessible price point with strong outreach features built-in.
When to Choose ZoomInfo
- Enterprise-grade data requirements
- Need intent data and buying signals
- Budget isn’t a primary constraint
- Deep Salesforce/CRM integrations required
When to Choose Apollo
- Want sales intelligence + outreach in one platform
- More budget-conscious teams
- Startups and SMBs
- Need quick time-to-value