Apollo.io vs Outreach
Compare Apollo.io and Outreach for sales engagement. See how a data-first platform compares to enterprise engagement.
Quick Verdict
Apollo.io
Apollo.io is an all-in-one AI-powered sales intelligence and engagement platform with access to 210M+ verified contacts and 30M+ companies for B2B …
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Outreach
AI-powered sales engagement platform for enterprise teams to automate multi-channel outreach, manage deals, and improve forecasting accuracy.
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| Feature | Apollo.io | Outreach |
|---|---|---|
| Rating | 4.7/5 | 4.3/5 |
| Reviews | 8400 | 3490 |
| Starter Price | $0 | $100 |
| Pro Price | $49 | $130 |
| Enterprise | $99 | Custom |
| Trust Score | 92/100 | 91/100 |
| Verified | Yes | Yes |
Apollo.io
Pros
- Massive verified B2B contact database
- All-in-one platform replaces multiple tools
- Generous free tier with 100 monthly credits
- Strong email deliverability features
- Excellent value compared to competitors
- Seamless CRM integrations
- AI-powered automation saves time
- Multichannel outreach (email, phone, tasks)
Cons
- Credit-based system can lead to unexpected costs
- Data accuracy varies (bounce rates reported)
- Interface can feel cluttered for new users
- Customer support response times inconsistent
- Limited customization in lower tiers
- Credit depletion at scale increases costs
Outreach
Pros
- Comprehensive enterprise-grade platform with AI capabilities
- 45% improvement in forecast accuracy on average
- Extensive integrations and CRM connectivity
- Advanced conversation intelligence with real-time coaching
- Trusted by 5,500+ companies including Fortune 500s
- Strong analytics and reporting dashboards
Cons
- High cost starting at $100-130/user/month, annual commitment required
- Complex setup and steep learning curve for new users
- Implementation fees can reach $8,000 for large teams
- Overwhelming interface for small teams or beginners
- Limited integration options compared to modern tools
Key Features
Apollo.io Features
- 210M+ contact database with 30M+ companies
- AI-powered email sequences and automation
- Built-in cloud call dialer
- Email deliverability optimization
- Data enrichment and verification
- Chrome extension for LinkedIn
- CRM integrations (Salesforce, HubSpot)
- Conversation intelligence and call recording
- Anonymous visitor identification
- Real-time form enrichment
- Advanced analytics dashboard
- Team collaboration tools
Outreach Features
- AI Revenue Workflow Platform
- Sales sequence automation
- Conversation Intelligence (Kaia)
- Deal management and pipeline tracking
- AI-powered sales forecasting
- Rep coaching and analytics
- Multi-channel engagement (email, phone, social)
- Salesforce and CRM integration
- Meeting scheduling and mutual action plans
- A/B testing for sequences
- Real-time email tracking
- Account and prospect enrichment
Apollo combines sales intelligence with engagement tools, while Outreach is a pure enterprise sales engagement platform. They serve different market segments.
When to Choose Apollo
- Need data + outreach combined
- SMB or mid-market company
- Budget-conscious teams
- Quick time-to-value needed
When to Choose Outreach
- Enterprise sales organization
- Advanced revenue intelligence
- Deep CRM integration needed
- Conversation analytics required