Apollo.io vs Lusha
Compare Apollo.io and Lusha for B2B contact data. See which platform offers better pricing, data accuracy, and features for your sales prospecting.
Quick Verdict
Apollo.io
Apollo.io is an all-in-one AI-powered sales intelligence and engagement platform with access to 210M+ verified contacts and 30M+ companies for B2B …
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Lusha
Lusha is an AI-powered B2B sales intelligence platform providing accurate contact data, buyer intent signals, and automated prospecting workflows for …
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| Feature | Apollo.io | Lusha |
|---|---|---|
| Rating | 4.7/5 | 4.3/5 |
| Reviews | 8400 | 1556 |
| Starter Price | $0 | $0 |
| Pro Price | $49 | $29.95 |
| Enterprise | $99 | Custom |
| Trust Score | 92/100 | /100 |
| Verified | Yes | No |
Apollo.io
Pros
- Massive verified B2B contact database
- All-in-one platform replaces multiple tools
- Generous free tier with 100 monthly credits
- Strong email deliverability features
- Excellent value compared to competitors
- Seamless CRM integrations
- AI-powered automation saves time
- Multichannel outreach (email, phone, tasks)
Cons
- Credit-based system can lead to unexpected costs
- Data accuracy varies (bounce rates reported)
- Interface can feel cluttered for new users
- Customer support response times inconsistent
- Limited customization in lower tiers
- Credit depletion at scale increases costs
Lusha
Pros
- Intuitive interface with seamless LinkedIn integration
- Strong email accuracy (85-90%) and direct dial quality
- AI-driven lead recommendations and auto-updating lists
- Comprehensive CRM integrations with workflow automation
- Robust compliance and data security certifications
- Flexible free plan to test the platform
Cons
- Complex credit system can make costs unpredictable at scale
- Data accuracy inconsistent across industries and regions
- Limited coverage for technical roles and international markets
- Credits deplete quickly for active prospecting teams
- Customer support quality varies according to user reviews
Key Features
Apollo.io Features
- 210M+ contact database with 30M+ companies
- AI-powered email sequences and automation
- Built-in cloud call dialer
- Email deliverability optimization
- Data enrichment and verification
- Chrome extension for LinkedIn
- CRM integrations (Salesforce, HubSpot)
- Conversation intelligence and call recording
- Anonymous visitor identification
- Real-time form enrichment
- Advanced analytics dashboard
- Team collaboration tools
Lusha Features
- 280M+ Verified Contacts
- AI Prospect Playlists
- Buyer Intent Data (Bombora Integration)
- LinkedIn Chrome Extension
- CRM Integration (Salesforce, HubSpot)
- Automated Prospecting Workflows
- Job Change Alerts
- Email & Phone Validation
- API Access
- GDPR & CCPA Compliant
- ISO 27001 & SOC 2 Type 2 Certified
Apollo and Lusha both provide B2B contact data, but take different approaches. Apollo is an all-in-one platform with built-in sequencing, while Lusha focuses purely on contact enrichment with a browser extension-first approach.
Key Differences
- Apollo: Full platform with outreach, CRM, and intelligence
- Lusha: Focused contact finder with Chrome extension
- Pricing: Apollo offers more generous free tier; Lusha is credit-based