Apollo.io Review 2026: 210M+ B2B Contacts with AI Sales Platform vs Lusha
Compare Apollo.io and Lusha for B2B contact data. See which platform offers better pricing, data accuracy, and features for your sales prospecting.
Quick Verdict
Apollo.io Review 2026: 210M+ B2B Contacts with AI Sales Platform
Apollo.io combines 210M+ contacts, AI sequences & cloud dialer in one platform. Get pricing ($0-$99/user), free tier & 4.7★ rating. Compare vs …
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Lusha
Lusha is an AI-powered B2B sales intelligence platform providing accurate contact data, buyer intent signals, and automated prospecting workflows for …
Try LushaSide-by-Side Comparison
| Feature | Apollo.io Review 2026: 210M+ B2B Contacts with AI Sales Platform | Lusha |
|---|---|---|
| Rating | 4.7/5 | 4.3/5 |
| Reviews | 8400 | 1556 |
| Starter Price | $0 | $0 |
| Pro Price | $49 | $29.95 |
| Enterprise | $99 | Custom |
| Trust Score | 92/100 | /100 |
| Verified | Yes | No |
Apollo.io Review 2026: 210M+ B2B Contacts with AI Sales Platform
Pros
- Massive verified B2B contact database
- All-in-one platform replaces multiple tools
- Generous free tier with 100 monthly credits
- Strong email deliverability features
- Excellent value compared to competitors
- Seamless CRM integrations
- AI-powered automation saves time
- Multichannel outreach (email, phone, tasks)
Cons
- Credit-based system can lead to unexpected costs
- Data accuracy varies (bounce rates reported)
- Interface can feel cluttered for new users
- Customer support response times inconsistent
- Limited customization in lower tiers
- Credit depletion at scale increases costs
Lusha
Pros
- Intuitive interface with seamless LinkedIn integration
- Strong email accuracy (85-90%) and direct dial quality
- AI-driven lead recommendations and auto-updating lists
- Comprehensive CRM integrations with workflow automation
- Robust compliance and data security certifications
- Flexible free plan to test the platform
Cons
- Complex credit system can make costs unpredictable at scale
- Data accuracy inconsistent across industries and regions
- Limited coverage for technical roles and international markets
- Credits deplete quickly for active prospecting teams
- Customer support quality varies according to user reviews
Key Features
Apollo.io Review 2026: 210M+ B2B Contacts with AI Sales Platform Features
- 210M+ contact database with 30M+ companies
- AI-powered email sequences and automation
- Built-in cloud call dialer
- Email deliverability optimization
- Data enrichment and verification
- Chrome extension for LinkedIn
- CRM integrations (Salesforce, HubSpot)
- Conversation intelligence and call recording
- Anonymous visitor identification
- Real-time form enrichment
- Advanced analytics dashboard
- Team collaboration tools
Lusha Features
- 280M+ Verified Contacts
- AI Prospect Playlists
- Buyer Intent Data (Bombora Integration)
- LinkedIn Chrome Extension
- CRM Integration (Salesforce, HubSpot)
- Automated Prospecting Workflows
- Job Change Alerts
- Email & Phone Validation
- API Access
- GDPR & CCPA Compliant
- ISO 27001 & SOC 2 Type 2 Certified
Apollo and Lusha both provide B2B contact data, but take different approaches. Apollo is an all-in-one platform with built-in sequencing, while Lusha focuses purely on contact enrichment with a browser extension-first approach.
Key Differences
- Apollo: Full platform with outreach, CRM, and intelligence
- Lusha: Focused contact finder with Chrome extension
- Pricing: Apollo offers more generous free tier; Lusha is credit-based