Apollo.io vs Cognism
Compare Apollo.io and Cognism for B2B sales intelligence. Evaluate data coverage, compliance features, and pricing for your prospecting needs.
Quick Verdict
Apollo.io
Apollo.io is an all-in-one AI-powered sales intelligence and engagement platform with access to 210M+ verified contacts and 30M+ companies for B2B …
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Cognism
Premium B2B sales intelligence platform with phone-verified Diamond Data®, buyer intent signals, and GDPR-compliant contact enrichment.
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| Feature | Apollo.io | Cognism |
|---|---|---|
| Rating | 4.7/5 | 4.6/5 |
| Reviews | 8400 | 740 |
| Starter Price | $0 | |
| Pro Price | $49 | $1,500 |
| Enterprise | $99 | $2,500 |
| Trust Score | 92/100 | 88/100 |
| Verified | Yes | No |
Apollo.io
Pros
- Massive verified B2B contact database
- All-in-one platform replaces multiple tools
- Generous free tier with 100 monthly credits
- Strong email deliverability features
- Excellent value compared to competitors
- Seamless CRM integrations
- AI-powered automation saves time
- Multichannel outreach (email, phone, tasks)
Cons
- Credit-based system can lead to unexpected costs
- Data accuracy varies (bounce rates reported)
- Interface can feel cluttered for new users
- Customer support response times inconsistent
- Limited customization in lower tiers
- Credit depletion at scale increases costs
Cognism
Pros
- 98% accurate phone-verified mobile numbers with 3x connect rate improvement
- Exceptional European and EMEA data coverage
- Strong compliance posture with GDPR/CCPA adherence
- Seamless integrations with CRM and sales engagement platforms
- Intuitive interface with Chrome extension for workflow efficiency
- AI-driven prospecting and account intelligence features
Cons
- Premium pricing starting at $1,500/user/year excludes smaller teams
- Pricing opacity requires sales consultation and custom quotes
- Platform fee and tiered access models add cost complexity
- Data coverage weaker outside Europe and North America
- Limited public pricing disclosure makes budgeting difficult
Key Features
Apollo.io Features
- 210M+ contact database with 30M+ companies
- AI-powered email sequences and automation
- Built-in cloud call dialer
- Email deliverability optimization
- Data enrichment and verification
- Chrome extension for LinkedIn
- CRM integrations (Salesforce, HubSpot)
- Conversation intelligence and call recording
- Anonymous visitor identification
- Real-time form enrichment
- Advanced analytics dashboard
- Team collaboration tools
Cognism Features
- Phone-Verified Diamond Data® Mobile Numbers
- 70M+ Mobile Numbers (9M+ Human-Verified)
- GDPR & CCPA Compliant Data
- Buyer Intent Signals & Technographics
- AI-Powered Sales Companion
- LinkedIn Chrome Extension
- CRM Enrichment (Salesforce, HubSpot)
- Sales Engagement Integration (Outreach, Salesloft)
- Data-as-a-Service API
- CSV & Batch Data Enrichment
- Job Change & Hiring Alerts
- Do-Not-Call List Scrubbing (13 Countries)
- Diamonds on Demand® Service
- Multi-Channel Prospecting Workflows
Apollo and Cognism compete in the sales intelligence space but have different strengths. Cognism is known for GDPR compliance and European data quality, while Apollo offers broader global coverage and built-in engagement tools.
When to Choose Cognism
- Targeting European markets
- GDPR compliance is critical
- Need phone-verified mobile numbers
- Enterprise compliance requirements
When to Choose Apollo
- Global prospecting needs
- Want outreach tools built-in
- More budget flexibility needed
- US market focus