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Building a qualified pipeline starts with finding the right prospects. B2B lead generation tools provide access to contact databases, company intelligence, and intent signals to help you target decision-makers at the right time.
Types of Lead Generation Tools
Contact Databases
Platforms like Apollo, ZoomInfo, and Lusha provide searchable databases of business contacts with verified emails and phone numbers.
Data Enrichment
Tools that enhance your existing contact lists with firmographic, technographic, and demographic data.
Intent Data
Platforms that identify companies actively researching solutions in your category based on behavioral signals.
LeadMagic is a B2B data enrichment platform offering 99% accurate email and mobile number discovery with a flexible pay-per-use credit model and real-time validation.
Pricing
- Starter: $99.99
- Pro: $259.99
- Enterprise: Custom
Key Features
- Email Finder with 99% Accuracy
- Mobile Number Discovery
- Real-Time Email Validation
- Company Data Enrichment
- Profile Finder & Job Change Alerts
Pros
- 99% email accuracy with real-time validation
- Pay only for valid emails and found mobiles
- No lock-in contracts with credit rollover
Cons
- Credit-based model requires usage planning
- Higher cost per mobile number (5 credits)
Instantly.ai is a powerful cold email automation platform with unlimited email accounts, built-in warmup, AI-powered personalization, and a 160M+ B2B lead database.
Pricing
- Starter: $37
- Pro: $97
- Enterprise: $358
Key Features
- Unlimited Email Account Connections
- Automatic Email Warmup
- Campaign A/Z Testing
- Unibox Unified Inbox
- 160M+ B2B Lead Database
Pros
- Unlimited email accounts with flat pricing (no per-seat fees)
- Powerful built-in warmup system for deliverability
- Excellent value for high-volume senders
Cons
- Modular pricing requires separate purchases for CRM and Lead Finder
- Limited native third-party integrations
ListKit is an AI-powered B2B lead generation platform with triple-verified contact data, delivering 731M+ profiles for targeted prospecting and cold outreach campaigns.
Pricing
- Starter: $97
- Pro: $297
- Enterprise: Custom
Key Features
- AI Company Search with Natural Language
- 731M+ Verified B2B Profiles
- Triple-Verification Engine
- 98% Email Deliverability
- Smart Prompting for List Refinement
Pros
- High-quality triple-verified contact data
- AI-powered natural language search interface
- 98% email deliverability rate
Cons
- Occasional lead quality mismatches reported
- Steep learning curve for new users
Muraena is an AI-powered B2B lead generation platform that delivers precision-targeted leads using buyer intent signals, technographic data, and a database of 180M+ professionals.
Pricing
- Starter: $0
- Pro: $19
- Enterprise: $89
Key Features
- AI-powered lead search
- 180M+ professional database
- 30M+ company profiles
- 280M email addresses
- 25M phone numbers
Pros
- Affordable alternative to enterprise platforms like ZoomInfo
- Free plan with 50 leads per month and no credit card required
- AI generates leads from simple ICP descriptions
Cons
- No Chrome extension for LinkedIn prospecting
- Limited integrations compared to enterprise competitors
Icypeas is a B2B lead generation and email verification platform that uses triple-verification technology to deliver highly accurate contact data with industry-leading low bounce rates under 2.5%.
Pricing
- Starter: $19
- Pro: $39
- Enterprise: $499
Key Features
- Triple Email Verification
- Real-Time Data Enrichment
- Email Finder & Discovery
- Domain Scanner
- Bulk Contact Processing
Pros
- Exceptional 1.33% bounce rate vs industry average 5-10%
- 79% email discovery success rate
- Real-time data from open sources, not static databases
Cons
- Phone data restricted for EU contacts due to privacy regulations
- Limited presence on major review platforms (G2, Capterra)
LeadSwift is an all-in-one B2B lead generation and cold email outreach platform that scrapes live local business data from Google Maps, Yelp, and Facebook for fresh, untapped leads.
Pricing
- Starter: $19.99
- Pro: $39.99
- Enterprise: $79.99
Key Features
- Live lead scraping from Google Maps, Yelp, Facebook, YellowPages
- Unlimited lead exports and data points
- Employee contact finder with names, emails, job titles
- Business intelligence analysis (SEO, ratings, ads, social profiles)
- AI-powered email personalization and sequences
Pros
- 4x more businesses and 83x more emails than competitors
- Fresh data scraped in real-time, not outdated databases
- All-in-one platform combining lead gen and email outreach
Cons
- Focused primarily on local businesses, not enterprise companies
- Daily search limits based on plan tier (1-20 searches per day)
ManyReach is an AI-powered cold email platform with pay-as-you-go pricing, unlimited mailboxes, and advanced deliverability features designed for scaling outreach without restrictions.
Pricing
- Starter: $49
- Pro: $149
- Enterprise: $899
Key Features
- Unlimited Mailboxes & Contacts
- Unlimited Team Members & Workspaces
- Pay-As-You-Go Credit System
- Manywarm™ Email Warmup
- Advanced Sender Rotation
Pros
- Credits never expire - true pay-as-you-go flexibility
- Unlimited mailboxes, contacts, and team members
- Superior deliverability rates (up to 99% reported)
Cons
- Initial setup may have a learning curve
- Limited customer support responsiveness
Apollo.io is an all-in-one AI-powered sales intelligence and engagement platform with access to 210M+ verified contacts and 30M+ companies for B2B prospecting.
Pricing
- Starter: $0
- Pro: $49
- Enterprise: $99
Key Features
- 210M+ contact database with 30M+ companies
- AI-powered email sequences and automation
- Built-in cloud call dialer
- Email deliverability optimization
- Data enrichment and verification
Pros
- Massive verified B2B contact database
- All-in-one platform replaces multiple tools
- Generous free tier with 100 monthly credits
Cons
- Credit-based system can lead to unexpected costs
- Data accuracy varies (bounce rates reported)
Findymail is a B2B email finder and verification tool that guarantees less than 5% bounce rates with verified-only pricing. Find accurate business emails from LinkedIn profiles and company domains with AI-powered validation.
Pricing
- Starter: $49
- Pro: $99
- Enterprise: $249
Key Features
- Email Verification
- LinkedIn Email Extractor
- Bulk Email Enrichment
- CRM Integration
- API Access
Pros
- Less than 5% bounce rate guarantee
- Pay only for verified emails found
- Best-in-class email coverage with 90%+ accuracy
Cons
- Coverage may vary (300-700 emails from 1,000 contact lists)
- Limited to 10 free emails on trial
JustReachOut is an AI-powered PR platform that helps businesses secure press mentions and authority backlinks by connecting them with 700k+ verified journalists.
Pricing
- Starter: $98
- Pro: $165
- Enterprise: $331
Key Features
- Database of 700k+ verified journalists
- AI-powered pitch writing and personalization
- Automated follow-up sequences
- Press opportunity monitoring from 20+ sources
- Podcast outreach tool
Pros
- Comprehensive and regularly updated journalist database
- AI integration generates personalized pitches in seconds
- Exceptional support from experienced PR team
Cons
- Search limited to recent articles, missing older content
- Pricing may be steep for small businesses and solopreneurs